In today's increasingly digital world, eCommerce businesses rely heavily on various essential tools that streamline their operations and drive success.
These versatile solutions, including shopping cart software, analytics plugins, and all-in-one website builders, streamline online store functionality, foster growth, and help businesses adapt to changing consumer demands while standing out in a competitive market.
In this article, we will explore these indispensable eCommerce business tools in-depth, highlighting their key features and benefits for online retailers looking to thrive in a rapidly changing market.
eCommerce marketing tools are computer programs, such as e-commerce platforms, apps, and plugins, that assist store owners in managing their online shops.
It is mind-boggling how many eCommerce tools there are. Setting up your online store can be challenging because there are many options, from shopping cart software to marketing automation tools.
Determining which saves time and effort and which is unnecessary might be challenging. You should keep the following eCommerce tool categories in mind:
Website tools can help you set up and maintain your store. Online store builders come in both free and paid varieties.
Use research tools to learn about your competition, spot industry opportunities, and determine how to make your website and advertising more effective.
These are tools for managing your e-commerce store's daily operations, logistics, and financing.
With marketing tools, you may increase visibility, drive traffic, turn leads into consumers, and develop your brand.
Tools for analytics can help you determine how effectively your efforts are performing and identify any leaks in your sales funnels.
Use a social media management tool to maintain a daily social media presence.
Although there are various eCommerce tools, they all serve the same function: to speed up, arrange, and automate the procedures involved in maintaining and expanding an online store.
eCommerce tools are essential in easing your website building and hosting process. Creating software from scratch, such as shopping carts and mobile apps, might take time and money.
But with the right eCommerce tools, you can manage your online store effectively, streamline the procedure, and cut costs.
eCommerce tools are important because they benefit sellers and consumers. Here are some of the advantages of eCommerce tools:
E-commerce guarantees that consumers may find everything they require on a central site without leaving their couches. One of the most significant benefits of online shopping is probably this.
Via e-commerce, clients can select any good or service they desire from any merchant anywhere in the world. Compared to physical stores, your options are significantly more varied.
Also, carefully browsing digital catalogs without pressure or urgency is invaluable. As e-commerce has no restrictions on physical space, you can also get a wide selection of goods.
Due to its limitations, a traditional store can only stock a certain number of products.
Consumers do not need to leave their homes or workplaces to purchase products from any e-commerce site worldwide.
Many people cannot shop in bad weather, difficult financial and health conditions, or other reasons. A great example is the Covid-19 pandemic, which forced physical stores to close for months.
E-commerce tools make it simple to purchase products or services without imposing any physical restrictions. Just a few clicks are needed to obtain the product from the convenience of your home.
Cash is not required either, as you only need to enter your credit or debit card information to make an immediate payment.
Online products are generally less expensive than those found in physical stores. Thus, you can save money through eCommerce tools.
When working with an intermediary, customers are responsible for covering any costs incurred by a provider of products or services.
One of the main advantages of e-commerce tools is time savings. Whatever a customer needs can be ordered online, including groceries for cooking.
You can shop whenever you want because e-stores are always open, so ordering in the evening or at night is not a problem.
A product can be chosen, purchased, and paid for online in 15 minutes or less. Items are typically delivered within a week at the most, but depending on the service, it may be days or hours.
The delivery guy will bring the heavy items home if you order them.
Businesses only need client data if they want to provide excellent customer service. To create the best products, services, campaigns, or even first-rate e-commerce customer assistance, it discloses all of their preferences and wants.
Data insights that are only available online are unobtainable in traditional brick-and-mortar establishments.
Customers supply information like their names, phone numbers, email addresses, demographics, and more when purchasing or signing up for promotional content.
Then, examine these data using analytical software like Google Analytics or HubSpot.
You can use this accumulated data to email prospective consumers who left your store without purchasing to remind them that their "shopping cart" is full.
You can also use retargeting advertising to draw in leads who have yet to purchase.
A significant advantage of online stores is that it never closes. And eCommerce tools enable these stores' profits to increase continually. Also, it offers a chance to connect with people too busy to shop during regular store opening hours.
Selling continuously online is easy. Sales automation ensures your store is always open even if your human customer service representatives are asleep.
Automation software automatically sends a confirmation email about placing the order daily and every time a customer makes a transaction.
Design and usefulness should be the main priorities of eCommerce tools.
The goal is to assist you in developing an online store that offers clients the most significant possible online shopping experience.
A few of the most crucial features an e-commerce tool requires are:
Digital information is created and modified with the aid of content management tools. In other words, these tools do not require coding to create, delete, or manage any content on a website.
Automated templates, page editing programs, workflow management, and document management are all related to content management tools.
Your conversion rate can be made or broken during the checkout process.
You could lose important clients if your checkout needs to be more transparent, easier to read, or more functional.
Most eCommerce tools and platforms will come with pre-built checkout templates that should make designing a custom checkout page easier and more efficient so customers can shop to their hearts' content.
For search engines to understand what is happening on each page of your website, the code must be Search Engine or SEO-friendly.
Your online store may have poor search engine results if Googlebot, Google's web crawler, cannot effectively index your website.
Because of this, it will take a lot of work for your website to earn revenue.
Any online business needs to evaluate and adapt regularly. Data are also at the forefront of evaluations.
While evaluating your website, it is crucial to consider factors like bounce rates, average order values, traffic sources, time spent on site and pages, and client acquisition expenses.
eCommerce tools can give you this vital information about your website.
And it is up to your brand to decide which Key Performance Indicators are the most crucial, as well as to make sure the tool you are investing in tools that provide the pertinent information you need.
Although credit and debit cards are still widely used, your store will require extra payment options due to the ever-expanding e-wallet market and overseas clients.
28% of consumers, according to FinancesOnline, pay with e-wallets like PayPal and Stripe.
That amounts to approximately one-third of your potential clients. Moreover, surveys revealed that only 33% of millennials and 18% of Gen-Z utilize cash.
Even more significant is that P2P payment methods like PayPal, Venmo, and Stripe are preferred by 68% of Gen-Z customers.
Each eCommerce solution must have these alternatives because doing so will satisfy a significant portion of your consumer base.
And customer satisfaction is one of the main goals of any marketing strategy.
The key to selecting the best eCommerce tools for your company is identifying the features that best suit your management style and needs.
Also, it will depend on your target market and niche.
Whether you are a small business owner or are in the process of starting one, you would want to find free eCommerce marketing software with competent support, some fundamental features, and the ability to grow with your brand.
Bigger businesses will be seeking tools for more thorough reporting and analysis.
Additionally, it needs to handle a significant, current clientele with an emphasis on retaining and gaining new clients.
It is time for me to provide you with a list of the top eCommerce tools for your business now that we have a general understanding of what they are and why we use them.
Wix provides a drag-and-drop website builder. The fundamentals of an eCommerce store are covered by Wix, including domain name registration, web hosting, and adaptable templates.
It also has order tracking and online payment acceptance.
It may require investing in plugin purchases for more sophisticated features like analytics tools and complex inventory management.
Key Features:
Pricing
Wix offers three main plans: Website, Business, and Enterprise. Each plan is designed to cater to different needs and budgets:
With various pricing options, Wix ensures that users can find the right fit for their specific needs and budget.
Pros
Cons
Tool Level: independent and small business owners
Without BigCommerce, the list of the best e-commerce business tools would not be complete. It is an effective platform with limitless possibilities for developing, innovating, and expanding your online store.
With the best of SaaS and API openness combined, their contemporary SaaS eCommerce platform has been created to grow to any business, allowing you to build the website you desire.
If you are interested in their eCommerce platform, they provide a 17-minute product tour if you sign up with your email.
Key Features:
Pricing: BigCommerce has four different pricing options:
Pros
Cons
Tool Level: independent, small business to enterprises
If you pay for and activate specific features, Squarespace can be used as an e-commerce platform in addition to its primary function as a website builder.
But, the platform gives inventory management tools and the choice to add a Shopify Purchase Button to speed up e-commerce sales once you are up and running.
Key Features:
Pricing: The monthly fee for a personal site on Squarespace is $16, while the monthly fee for a business plan is $23.
If you wish to use e-commerce, you should budget $27 per month for the plan and $49 per month for the Advanced Commerce plan.
Pros
Cons
Tool Level: Brands, agencies, and experienced sellers.
When it comes to creating dynamic websites, Magento is hard to match. It is among the top eCommerce tools available.
Because of its open-source nature, you can scale Magento, which is free to download. Thanks to its excellent backend user interface, you can make many choices.
The customization choices are endless: you can quickly alter the template or theme with minimal trouble.
Also, the community is terrific, and the forums are an excellent resource for beginner website builders.
Key Features:
Pricing: The Magento business is available for $22,000. Although some expenditures, such as hosting and extra features, are included in the starting price of the Magento commerce cloud, ongoing charges would push the price above $30,000 to $50,000.
Pros
Cons
Tool Level: Large-scale enterprise.
Slack is a tool for company communication that enables safe platform communication among employees.
It also works nicely with other applications, such as Google Documents. Slack provides screen sharing in addition to audio and video calls.
It is one of the most used tools for keeping staff organized and goal-focused among e-commerce company owners.
Key Features:
Pricing: Slack is offered in three premium tiers, with monthly fees based on the number of users.
When paid annually:
Pros
Cons
Tool Level: Small businesses, enterprises, and agencies.
Consider marketing calendars and managing documents as examples of the many business-related tasks that Coda can help you with.
It is a fantastic tool for internal project organization because it is exceptionally editable and configurable.
Key Features:
Pricing: Coda offers a range of plans to accommodate various needs and budgets, including a free plan. Here's the breakdown:
These flexible options ensure that users can find the right plan for their specific requirements and financial constraints.
Pros
Cons
Tool Level: For businesses and creative agencies.
Monday.com is a versatile and adaptable project management tool that centralizes work processes and automates procedures.
Internet retailers can use Monday.com to manage inventory effectively, monitor key performance indicators, and more.
Key Features:
Pricing: Monday.com offers a variety of paid plans with different features and pricing to accommodate users' needs and budgets.
The plans are available with monthly and annual billing options (3 seats minimum):
These flexible pricing options ensure that users can find the right plan for their specific requirements while considering their financial constraints.
Pros
Cons
Tool Level: Independent and small businesses.
The all-in-one solution for backup, replication, recovery, and disaster recovery of physical, virtual, cloud, and hybrid environments is NAKIVO Backup & Replication.
Using a single dashboard via a web-based interface accessible from any place with Internet access, you can schedule and control data protection tasks.
You may restore entire VMs, physical machines, hosts, clusters, specific files, and application objects using NAKIVO Backup & Replication.
You can plan backup workflows to run automatically using the provided solution.
You may control and manage planned workflows from a single window using the Calendar Dashboard feature.
Key Features:
Pricing: The pricing starts at
It is available in Basic and Pro plan.
Pros
Cons
Tool Level: Creative and marketing agencies, small businesses, enterprises, and experienced companies.
Owners of eCommerce businesses that seek information on the performance of their page, the most popular keywords in their industry, and their competitors can profit from SEMRush.
This e-commerce research tool monitors over 87 million domains and 106 million keywords.
Key Features:
Pricing:
Semrush offers a variety of plans with different features and pricing to accommodate users' needs and budgets. The plans are available with monthly and annual billing options, with prices ranging from $69.95 per month to $5,499.50 per year. Here's the breakdown:
These flexible pricing options allow users to find the right plan for their specific requirements and financial constraints, depending on the quantity, use, and depth of reports they require.
Pros
Cons
Tool Level: Experienced and independent individuals, businesses, and agencies.
Ahrefs can help you grasp how e-commerce websites use web marketing. By examining a competitor's backlinks, you can quickly determine their marketing approach.
Although Ahrefs began as a tool for link building, the company quickly moved away from it as its main service.
Ahrefs is one of the best eCommerce tools for researching keywords and evaluating various phrases because of its wide variety of keyword filters and the enormous range of metrics it can track.
Key Features:
Pricing:
Site Audit and Site Explorer tools are part of Ahrefs Webmaster Tools, free for all website owners. For $7, you can start a 7-day trial.
There are four types of full-access subscription plans:
Pros
Cons
Tool Level: Small and independent businesses and high-volume e-commerce merchants.
You should invest in a leading keyword research tool if you are serious about expanding your internet presence.
Use KWFinder to thoroughly understand various keywords so you can decide which ones to target. Several great tools, including filtering results and SERP analysis, are available with KWFinder.
Also, it includes an easy-to-use user interface that shows you all the possible modifications and their impacts from above.
Moreover, the dashboard has been simplified for an easy data presentation.
Key Features:
Pricing: KWFinder, or Mangools, offers three primary pricing options to cater to different needs and budgets. The monthly plans include the following:
These pricing options provide users with the flexibility to choose the right plan based on their specific requirements and financial constraint.
Pros
Cons
Tool Level: Enterprises, SEO companies, and creative agencies.
Greg Mercer created Jungle Scout, a Google Chrome plugin and eCommerce marketing tool, and released it in 2015. Greg wanted to develop a way to quickly assist Amazon merchants in becoming more successful.
Including Jungle Scout on this list makes it easier to search for popular products on Amazon, the largest online retailer in the world.
If a product is in high demand there, you should concentrate on selling it.
Jungle Scout is an excellent resource for conducting product research.
This eCommerce marketing software's powerful Niche Hunter feature enables you to locate profitable niches and then concentrate on targeting them.
Key Features:
Pricing:
Pros
Cons
Tool Level: Small businesses, solo entrepreneurs, and startup companies.
Offeo is a cloud-based video creation tool designed for businesses to animate logos, create product videos, and produce social media content in various formats.
It enables small businesses and marketers to craft effective video ads with a design-driven approach.
Users can create brand-consistent content, effortlessly update their social media, upload photos, and customize video sizes for optimal engagement.
Offeo is user-friendly while offering the control required for branding, and with just one click, users can remove image backgrounds.
Professionals can also adapt the built-in templates to suit their marketing campaigns.
Key Features:
Pricing: OFFEO offers flexible pricing options to accommodate various needs and budgets. The plans include:
Pros
Cons
Tool Level: Small to big businesses, and for amateurs to professional editors.
Not every e-commerce website will require a blog.
But a content management system like WordPress might be helpful for those that do.
WordPress may assist in creating a blogging strategy to develop and maintain customer relationships, build a brand, and bring in repeat visitors.
Key Features:
Pricing: WordPress offers premium, personal, and free plans with 3GB of storage.
Pros
Cons
Tool Level: Independent business, solo entrepreneurs, large-scale merchants.
Email newsletters are a potent e-commerce tool because they offer a dedicated space to publish updates, specials, and other information and a direct link to customers.
By assisting you in creating, distributing, and tracking email marketing campaigns, email platforms like Mailchimp streamline the marketing procedure.
Key Features:
Pricing:
Pros
Cons
Tool Level: Small and independent businesses to mid-size businesses and large companies.
Creating a consistent social media presence is a simple way of boosting the exposure of your online store. Buffer is a user-friendly application for managing social media that makes the process simple for busy sellers.
Online sellers can schedule social media content for Facebook, Twitter, Instagram, and LinkedIn using this simple e-commerce tool.
Key Features:
Pricing:
Pros
Cons
Tool Level: Small, mid-size businesses and enterprises.
Many online retailers will discover that comprehensive email marketing tools will not work for them once it is time to get serious about email marketing for eCommerce.
After all, email marketing systems are designed expressly for eCommerce needs, so why settle for less?
Omnisend provides a platform that directly addresses the unique requirements of anyone selling online.
It is jam-packed with e-commerce-focused workflow and email templates, features that allow you to pull goods directly from your online store, and custom discount codes you set up in a matter of clicks.
Key Features:
Pricing:
Pros
Cons
Tool Level: Small to mid-size businesses.
The best email marketing software for small to medium-sized e-commerce enterprises is called Campaign Monitor.
It gives versatility and various e-commerce solutions that let you automate different marketing procedures.
Especially when compared to other e-commerce tools, it is simple to use. Campaign Monitor generates a unique URL for your business depending on the company name when you sign up.
It works seamlessly with applications like WordPress and Salesforce.
Key Features:
Pricing: There are three plans offered by Campaign Monitor: the $9 per month Basic Plan, the $29 per month Unlimited Plan, and the $149 per month Premier Plan.
Pricing is determined by a mix of the features you receive and the number of subscribers.
With the Unlimited and Premier plans, email sending is limitless.
Pros
Cons
Tool Level: Mid-scale to large enterprises and merchants.
With the help of the digital experiences platform Optimizely, you can do A/B testing—a type of comparison analysis—and send customized, niche messages to users of e-commerce websites.
In actuality, you may learn more about the effectiveness of your tests and utilize the information to figure out what kind of content will convert.
Key Features:
Pricing: Optimizely offers a free trial, but the price of the paid plans is available upon request.
Pros
Cons
Tool Level: Solo entrepreneurs and small to medium size companies.
More than 70% of businesses now use it to monitor their online performance, according to a report by Econsultancy.com, and it is simple to understand why.
With the help of an e-commerce solution like Google Analytics, obtaining information about returning customers and statistics about current website traffic is feasible.
The source of the traffic and the way customers interact with the products.
Key Features:
Pricing: You may increase marketing return on investment and comprehend the customer journey with Google Analytics' free tools. But paid licenses are also available.
Pros
Cons
Tool Level: Suitable for all kinds of online businesses.
Microsoft's PowerBI is arguably the most effective and user-friendly data reporting tool in the world, and it takes data analytics to a whole new level.
It combines powerful analytics with a fantastic user experience to provide you with all the information you require about the operation of your website.
Monitoring the effectiveness of landing pages, various campaigns, and other pages is simple.
Key Features:
Pricing: Power BI offers two main plans with different features to cater to various needs and budgets. The plans include:
Pros
Cons
Tool Level: Mid-scale to large companies.
Mixpanel includes everything you need to monitor your website's or app's performance.
You can learn how users utilize and interact with your apps and how well consumers react to your marketing efforts.
Mixpanel provides a lot of customer engagement data, enabling you to monitor various indicators you may display in multiple ways.
Key Features:
Pricing: Mixpanel offers a range of plans to accommodate different needs and budgets. The plans include the following:
Pros
Cons
Tool Level: Independent businesses and small to mid-scale merchants.
The platform Acquire makes it easier for online stores to offer leading customer service by streamlining workflows and consumer data for customer service representatives. Consider it a unified experience where customer care agents can view all inquiries from multiple sales channels in one location and handle problems more quickly.
Key Features:
Pricing: Depending on your plan, your choice of payment option, and the number of agents, Acquire will cost your company anywhere from $25 to $250.
Pros
Cons
Tool Level: Independent business owners, high-volume merchants, and enterprises.
Zendesk is a well-known platform for customer service and an e-commerce application that collects all of your support tickets from multiple channels, including social media, email, and chat, in one location.
With Zendesk, you can access relevant customer data, embed live chat into your website, and resolve support tickets more quickly.
Key Features:
Pricing: By removing inefficient workflows, Zendesk's free ticketing system trial enables your team to collaborate more effectively.
But this free trial is limited, and the paid plan starts at $19 monthly.
Pros
Cons
Tool Level: From home-based e-commerce sites to medium-sized businesses to large enterprises.
hipwire is a global platform for order fulfillment that works with dropship, retail, and direct-to-consumer channels.
Shipwire offers logistical support and permits domestic and international shipments by integrating with your current marketplace and shopping cart.
Key Features:
Pricing: Order management and order fulfillment test shipments are included in the free trial. Only pay when things are delivered for storage.
Pros
Cons
Tool Level: Small to mid-size e-commerce business.
A tool for inventory management called Veeqo assists small companies with multi-channel sales in keeping track of orders and preventing overselling.
Veeqo has over 40 connections that allow you to sync all your businesses when you make a sale and retrieve inventory from your channels in real time.
Manage each store's display of stock precisely to maintain proper inventory levels.
Key Features:
Pricing: Veeqo is free with no hidden fees. There are no user or order limits, monthly fees, or restrictions on shipping labels.
Pros
Cons
Tool Level: Home-based e-commerce sites to medium-sized businesses.
Quickbooks Commerce, formerly known as TradeGecko, is one of the best inventory and accounting software programs. That will, of course, fit in perfectly with your e-commerce venture.
One of the top e-commerce systems lets you handle every order from a single platform by giving you access to your manufacturers, channels, sales, locations, and currencies.
Key Features:
Pricing: For one user, QuickBooks Desktop Enterprise costs $1,410 per year.
Inventory management, advanced reporting, task costing, priority customer support, and other features are available in industry-specific editions, and prices begin at $1,830 per user per year.
Pros
Cons
Tool Level: From small businesses to enterprises.
E-commerce tools offer extra features to improve e-commerce company websites.
These features range widely and generally involve integrating ERP systems, automating bookkeeping, gathering customer information, and recovering from abandoned shopping carts.
There is no single answer to this question. The best e-commerce tool depends on the goals and needs of an e-commerce website.
The essential tools for an e-commerce site are shopping cart software, web hosting service, content management system, and email marketing software.
Businesses have been pushed to seek conventional ways of operating their e-commerce stores due to the fierce competition in the e-commerce industry.
You can draw in visitors and turn them into customers by creating appealing stores and running them effectively.
You may manage every aspect of your store without any technological expertise by using some of the most effective e-commerce tools.
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