Shopify was founded by Tobias Lütke and Scott Lake. The duo launched their very own independent store that sold snowboarding equipment. Since then Shopify has empowered many businesses around the world. It helps independent businesses to start their e-commerce stores. With Shopify, you can sell anywhere, like online through your website, social media, and online marketplaces.
With Shopify, you can create a business, whether you’ve got a fresh idea or are looking for a new way to make money. You can also turn your existing business, a retail store into an online store and keep selling to people around the world.
But just having an e-commerce store is not going to help you grow. You need to market your products. Ask yourself, what is the best way to reach the audience now?
Is it TV ads?
Is it a billboard?
What is it?
The best way to connect with the audience right now is to use video ads on social media. Video marketing is the emerging marketing trend of the decade. Here are some facts that will prove it -
99% of marketers are planning to continue using video content in their ad campaigns.
Video marketing can scale your business to new heights. Many marketers and brands, as well as influencers and small businesses, are using video marketing on social media to reach more people.
Adding video ads to your Shopify store can only do good.
Why add video ads to the Shopify store?
Some of the most successful Shopify stores like Fashionova and Gymshark have video ads on their landing pages.
Customers tend to spend more time on websites with videos.
The more time a customer spends on your e-commerce website, the more likely they are to purchase something from you.
Video ads can also be product videos. Adding product videos to each product will give users a detailed and realistic look into the products.
Adding videos will also increase brand loyalty and trust. The visitor will trust your store and can make a purchase.
Many business owners often ask the question of whether Shopify allows videos? Yes, it does allow video ads. You can add videos ads to Shopify. There are multiple ways in which you can add videos to Shopify
Add product video to Shopify product page through Youtube
How to add your videos to Shopify without using Youtube.
How to add videos to a landing page
How to embed Youtube video on Shopify Product page?
Adding product videos through Youtube is the easiest way to use videos in Shopify. Here is how you can do it.
Go to Youtube and find the video you want.
Click on the share button, which is an arrow.
You will see a new pop-up will appear.
Select Embed, and on the right side of this video, you will see the “iframe” link and some options.
Select the options, whether you want to give the viewer the controls, or at what point you want to start the video, etc
Click on a copy at the bottom.
Now that you have copied the code go to Shopify admin and click on Products.
Choose the product you want to edit and now paste the code you copied from Youtube.
Simply click on the Show HTML button “<>” and paste the code where you want it to be shown. Click on Save.
To test whether your efforts were successful, visit your product link and check it out.
This is one of the quickest ways to embed video on your site. Why use the hard way when you can choose the easy one? Add Youtube video to your Shopify without much hassle.
How to add product video to Shopify without Youtube?
To add your video to Youtube, you may need some knowledge of HTML. No matter what the Youtube videos say with titles like this "How to add product video without Youtube on Shopify", you need to learn a bit of coding. But if you are lazy like the rest of us, here is what you can do.
Then you can open your admin page on Shopify and go to "Settings"
(screenshot)
Choose "Files" in Settings.
Then go on to click "Upload files"
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Choose the video you want to upload from your computer.
The processing may take some time. Note: make sure the video file size is less than 20 MB
Click on refresh or F5 to see the video beings reflected in the "Files section"
Then on the right-hand corner of the screen, click on the "copy link" symbol.
Go to Notepad, copy this code and paste the copied video link in the "Insert video link here" space.
The code is mentioned below -
<video style="max-width: 100%; height: auto;" controls="controls"><source src="INSERT VIDEO LINK HERE-REPLACE THIS">Your browser does not support our video.</video>
make sure you paste the link between " "
Then "Copy" all. Copy the entire code.
Now is the part where you embed the video in.
Go to "products"
Choose the product pages/ page you want to add the video to.
Then go to the "Show HTML" option as shown in the screenshot.
Scroll down through the HTML, go to the end of the code, add some space and paste the copied code.
Click on the green "save" button at the top right-hand corner of the screen.
Select "Preview" to see exactly what changes you made and how your viewers will see the video.
Now you know how to add videos to Shopify, but the crucial thing is to know how to create product videos. A video without a kick would suck, and the viewers won't like it. So always try to create social media ads, may it be Facebook ads or Instagram videos, that are impactful!
Here are some tips to create amazing ads for your e-commerce business-
Choose a couple of social media platforms where your target audience is more active at. Try to advertise on those platforms.
Customize all your ads, while a Reel would perform well on your Instagram page, it won't do so well on LinkedIn.
For Instagram: Create short ads, make the first few seconds count, hop onto trends, use trending music to grab your audience's attention.
For Facebook: Try creating soundless videos because users like to watch videos on mute on this platform, use texts and graphics to highlight your point, make the first few seconds count.
Shopify Videos: Create videos that go well with the theme of your website, short and sweet videos, small-sized videos <20 MB
Use an online video maker to save your time. Offeo does the job immensely well. Creators, marketers, influencers, enterprises, and small businesses, all have tried and tested this tool. It not only makes powerful videos but also drives sales.
Offeo Over Others
Save time by creating videos in less than 3 minutes. Other editors may be time-consuming but Offeo does a great job in few minutes.
Easy to use. Offeo is a web-based tool which means you do not need to go into the technicalities of installing it. Open the website anytime, and keep creating stunning videos for your brand.
Other benefits include- A wide variety of unique templates, one-click animation with Geniemate, brand design maker, free stock music, and images.
Conclusion
All the hard work you do won't reap any benefits if you aren't original. Even when you are using templates to make videos you can customize them accordingly. Originality always wins!
Come up with a creative product video idea, shoot it, or create it with existing templates. Just do something different! Videos are the future.
If you want to drive sales? Focus on video marketing.
Want better ROI? Come up with unique videos.
Wanna ramp up the conversion rates? Make videos people can't stop watching!
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