The Internet always has a thoroughly accessible solution and suggestion for almost every trouble humans find themselves in.
So, you will always find the answer, whether it is curiosity or the need to expand your business or increase your sales.
Here are some compelling sales videos by leading creators that will help you take your sales game up to another level.
Trish Bertuzzi founded the Bridge group in 1998. Since then, she has promoted inside sales as a community, a profession, and an engine for revenue growth.
Her video “6 things to think about before formulating your sales strategy” is a fantastic example.
In this video, Trish gives six tips on sales and elaborates them perfectly. She describes how you are selling to real people and not prospects. Her video explains how every seller should be adaptable because one size doesn’t fit all.
Here are some of the points she makes in the video that even make sense today-
Marc Wayshack is an established Youtuber with 159K subscribers. His website, Sales Insights Lab, creates a data-driven selling system that reliably and predictably produces massive results.
In the above-stated video, Marc talks about 17 easy closing sales tips that you can use. We have mentioned them below:
Jill Konrath’s career is defined by her relentless search for fresh sales strategies that work in today’s business environment.
Jill is a frequent speaker at sales conferences and kick-off meetings. Sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and win more significant contracts.
In this video, Jill shares some examples of how to create a good LinkedIn profile:
So on LinkedIn, it’s not just you checking out your prospect’s profile, but also the possibility of checking your profile.
She elaborates on the dos and don’ts of your salesperson profile. She cites various scenarios and examples about crafting a customer-focused summary to make your profile come alive.
The simplicity in putting her words down makes her video a winner. What more? You could use her tips to improve your LinkedIn profile right away!
Jeffrey Gitomer is an expert in his sales training. He perfectly justifies his title ‘king of words’ in his business, sales, marketing, and promotion.
In the above-stated video, “I want to think about it. I want to think it, crap! Sales training,” he describes how you should not blame the prospect for not deciding to buy straightaway. He tells us about his experiences.
He gives his answers to the age-old sales barrier
You have a chance if you can create a perceived difference in the buyer's mind between your product and others.
If the prospect likes you, believes you, and trusts you, there may be a sale. But you should never make a wrong decision when you are frustrated.
Never blame the prospect or misbehave; this may ruin your entire effort.
Art Sobczak has been helping sales professionals by teaching those basics and the art of maximizing sales by phone.
His processes are professional, formal, and direct, focusing on getting better results.
In the above video, “Don’t call cold again…Instead, smart call!”, Art talks about what common mistakes salespeople make during a call and further uses a skit as an example to show how and where the actor makes mistakes.
And then, he tells the viewers how not to commit the same mistakes the actor has been making. He mentions seven mistakes you must avoid when calling a prospect at all costs.
Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training, and strategic growth strategies.
For over 35 years, the firm has helped companies of all sizes achieve growth, improve margins, recruit more assertive salespeople, and develop high-performing sales professionals.
The management and senior consultants at Kurlan & Associates bring many years of domestic and international experience to clients.
They provide unparalleled services to all businesses, from small entrepreneurial companies to Fortune 500 corporations.
In his video “Sales coaching role-play with Dave Kurlan,” he talks about how selling power is the biggest sales success tool for a salesperson. He divides his video into the following points:
Watching this video will give you a class in sales coaching!
Jeb Blount is known for making complex subjects simple and easy to consume. In this video, he explains how Prospecting is the key to superstar sales success.
He classifies the types of salespersons into bad salespeople, good salespeople, and superstar salespeople. Then he talks about the things a superstar salesperson can get, which are:
And he tells how good salespeople can become superstar salespeople and finally answers it. They can do it through prospecting.
Mike is a sales truth-teller, and salespeople and leaders appreciate his blunt, realistic style and ability to share practical, simple, and powerful concepts.
He is a great spokesperson, and this video is the proof. He has worked with a lot of companies all around the globe.
In this video, he tells you what to do when your prospect says no to your request for a meeting. And how to turn the negative response into an affirmative one.
He understands that you may receive a no from the prospect for a meeting, but you must be persistent in certain situations to close the sales.
Mark Hunter, CSP, is also known as "The Sales Hunter." Mark Hunter helps companies and salespeople find and retain better prospects.
Hunter accomplishes such through his keynote speaking, sales training, consulting services, and best-selling books.
In this video, Hunter says that great salespeople are prepared so well that they don’t need a presentation.
If you ever find yourself in a canned presentation, consider how much better you could succeed in sales if you focused on building a conversation with the customer.
Great salespeople are proud of what they do, which keeps them going. Sales aren’t about being arrogant or boastful and are more about helping others by selling their product.
Learning sales from creators certainly helps you know the technical and theoretical aspects of sales and marketing.
But here are some light-hearted examples from the internet that tell you what not to do while talking to a prospect:
This is a compelling video made by SalesMesh, where the Sales Representative and CRM (Customer relationship management tool) have been married for years and are now taking therapy.
A humorous take on the pain points that salespeople face. This gives us an idea about the work dynamics of salespeople with a hilarious take on the CRM and the sales representative.
SalesMesh is an app from Appmesh. AWS App Mesh is a service mesh that provides application-level networking to make it easy for your services to communicate with each other across multiple types of computing infrastructure.
App Mesh gives end-to-end visibility and high availability for your applications.
Modern applications are typically composed of multiple services. As the number of services grows within an application, it becomes difficult to pinpoint the exact location of errors, re-route traffic after failures, and safely deploy code changes.
AWS App Mesh makes it easy to run services by providing consistent visibility and network traffic controls and helping you deliver secure services.
App Mesh removes the need to update application code to change how monitoring data is collected, or traffic is routed between services.
Its function aside, SalesMesh’s video is a hilarious, light-hearted video that every salesperson can relate to.
We are all used to video conferences by now. Thanks to the pandemic, most meetings have become virtual. Even in the post-pandemic world, virtual meetings are still a thing.
But virtual meetings do not have the same seriousness as in-office meetings. In this video, “ A Conference call in Real life,” you can see the comic cons of video conference calls.
It is a comedic video depicting how chaotic it would be if the conference calls were actual in-office meetings. The utter chaos and the relatableness of the content make it a treat to the eyes.
Monster.com is not just famous for being a job portal site. Its YouTube channel shares content that could boost your professionalism.
Considering how firm a handshake is for a salesperson, Monster created a video on how to do a good handshake.
These are the ways you should NOT shake hands while making a potential deal, and this video covers it all. A firm handshake is all you need to seal the deal.
For every "The Office" fan, we have a treat for you. A funny addition to the list is the iconic video from The Office: “Our prices have never been lower!”
This video shows what and how to not talk to a prospect. The epic trio of Jim, Michael Scott, and Dwight, is highly educational and will leave you gasping for breath.
When you're creating a sales video, the image quality is just as important as the quality of your product.
The best lighting will ensure that your product looks its best and doesn't look like you shot it in a basement or garage.
You can use natural light. Shooting your videos when the light is optimal(noon) is best. Other than natural light, you could also use artificial lights to improve the quality of your video.
This might seem obvious, but if you want to make sure everything sounds clear and crisp, invest some money into getting professional recording equipment — especially if you're trying to record in a busy place like an office or conference room.
The last thing you want is for someone to be distracted by background noises while watching your video!
If you're trying to record in an office or meeting room with other people, be sure that no one else is moving around too much while watching the video.
If they can't hear what's being said because they're being jostled around by other people, you'll have wasted everyone's time and effort!
You could also rent a studio if your place is too busy. It is always more economical to rent a recording studio than to build a set for the video.
Animated thumbnails grab attention and make people feel like they have been transported into the world of animation.
If used correctly, they can effectively keep viewers engaged while waiting for more information. Animated thumbnails are rarely used, giving you an edge over your competitors.
There are many buyers — from casual shoppers looking for the best deal to seasoned decision makers who want the latest trends and technology.
Tailoring your message to each buyer persona will help ensure that it resonates with them on an emotional level.
That means tailoring not just your voice but also your tone, message, and body language.
The content in a sales video is the same as what you would include in a product video. It should include:
The best way to use a video is to have it on hand when selling someone an idea or opportunity. You can use it for your pitch and follow-up emails after meeting or prospect calls.
You could even send them out to all your customers as part of their welcome email when they first sign up for your service or product.
Creating a product sales video involves researching the industry and choosing the right type of camera, production equipment, and editing software.
You might also want to consider hiring an experienced videographer who knows how to create compelling content that will get people excited about buying your products or services.
The most crucial aspect of any video is ensuring that it initiates actions on the part of viewers.
For example, if you're selling a computer program, you should include features showing how easy it is for users to learn how to use it.
If this feature isn't highlighted, viewers won't feel compelled enough to buy your program because they don't see what makes it unique compared to other programs in its category.
Yes, some of these videos are quirky and out of the ordinary, but it's an eclectic selection. They're all bound to catch your attention.
These videos should impress that sales videos don't need to be boring and unoriginal like others you may have seen.
Showing a bit of creativity goes a long way in engaging potential customers, so feel free to use any of these as inspiration for your next sales video.
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