10+ Christmas Social Media Post Ideas

July 15, 2022

Social media has become a powerful marketing tool, if you haven't noticed by now.

You can improve your marketing efforts by planning for the Christmas season. 

With Christmas on the horizon, social media Christmas campaigns could be a perfect opportunity for marketing your products and branding yourself. 

Marketing is essential for any product, and leveraging social media content will give you the best Christmas campaigns.

If you know how to use social media to your advantage, you will be able to market your brand better and boost your sales at the same time. 

Social media sites are an excellent place for shoppers to get inspiration. 64% of shoppers use social media to get ideas for shopping for gifts in the festive season. Some popular sites, to begin with, are Pinterest and Facebook. 

We have just the thing for you - social media post ideas that will resonate with your customers. This will increase the amount of traffic to your website too. 

Let's dive in.

Ideas for Christmas Social Media Posts

Share Recipes

This Christmas, put your followers in the festive spirit with great Christmas recipes.

Everyone should share their favorite holiday recipes online, from cooking blogs to food brands. 

How can you not enjoy delicious food ideas this time of year? To start your holiday social media campaign, gather your favorite recipes and make Christmas posts out of them. 

You can re-purpose them into other forms of branded content to share with your followers, and they will love these holiday-themed recipes on social media! 

This content is perfect for your social media accounts and helps you create great marketing ideas. 

If your company revolves around food and cooking, these are the content you should put up to spread the Christmas magic. 

These recipes are handy if you are in the food industry and give you great holiday social media posts to be shared.

Christmas Video Campaign

Videos are a free, easy way to engage customers on social media. In one of his Instagram Lives, Adam Mosseri, head of Instagram, said that "video is driving an immense amount of growth online for all major platforms." 

Big brands like Coca-Cola and Disney have successfully used social media videos because they're a free, easy way to reach customers. 

Continue to spread the Christmas magic by starting a video campaign. You can begin by creating videos revolving around Christmas-related topics. 

One of the things you need to think about is the type of music that suits your target audience best. This can make or break a business at this critical time of year. 

Additionally, businesses should promote holiday sales to keep customers interested in their company's products. 

Finally, there are endless possibilities for creativity for holiday greetings through videos so take advantage! Create holiday stories that will entice more people, spread Christmas cheer, and drive engagement.

Influencer Marketing

It's no surprise that more and more brands are using influencer marketing to establish their social media presence. 

This trend is simple: businesses have found social media creators precious, especially during the holidays when people tend to buy more products. 

Some of the best social media campaigns feature influencers. While influencer marketing campaigns can be hard to design, there are some essential things to keep in mind to make it easier for you. 

The first is finding the right influencers. You’ll need to consider metrics, demographic, and categories when looking for the right creator. 

Once you find them, you’ll also need to decide what your campaign goal is and what your budget will be. 

Finally, how you contact influencers is also vital. Ensure to message them properly and show that you are interested in their content and how it resonates with your brand.

Free Christmas Gift Guide

It's not too early to start planning your holiday shopping. With so many holidays in December, it's hard to know what to buy. A gift guide with various gift ideas will help your social media posts get more engagement.

According to a study by Sprout Social, 1 in 3 Americans said that social media had influenced their holiday purchases. 

So these gift ideas are perfect for people looking to social media for inspiration.

Christmas Giveaway

A social media contest or giveaway is a great way to raise brand awareness and generate leads. 

Christmas contests, in particular, can create buzz about your brand and incentivize current followers to attract new ones in exchange for the chance of winning something you're offering. 

In fact, who doesn't want to win prizes? Retailers can give customers something for free, precisely what some customers want. 

Benefit Cosmetics offered a holiday giveaway and made the following offer: for free products, follow social media profiles, like the post, and tag three friends.

The best way to increase awareness and engagement levels is by holding contests. This is a powerful tool for brands to attract more people to visit their posts, increasing followers. 

Instagram accounts that hold contests grow their followers 70% faster than those that don’t. 

You might be a newcomer to social media or just starting. That's why it's so essential to build an audience with the right content strategy.

Photo Competition

Set up a photo contest to promote your brand and drive user-generated content. The best part of these contests is setting your own rules and prizes.

This means that you give the specifics of the photo contest to your followers, and they have to post a photo-based on those guidelines. The winner gets a prize, which is up to you.

Have you seen the announcement by The World Federation of Public Health Association? They want to create a photo contest around the role of public health during the COVID-19 pandemic.

Get creative and come up with a competition that's from your perspective. You can do a holiday-themed one or one about a local Christmas tradition.

Your brand is in charge of its destiny. Simply make sure it aligns with your goals. 

If your goal is to raise awareness, make a UGC library, or form a community, festive photo contests are exciting and efficient holiday marketing ideas.

Gift Cards

The holiday season is in full swing. Do you know what that means? Gift cards! They’re a great way to boost sales for your followers during the Christmas season or new customers. 

A great way to generate some extra sales traction is by hosting a Christmas giveaway with gift cards as prizes. Giving away a freebie with a gift card is an excellent way to attract shoppers. 

It's fun for them, and it's a business opportunity to introduce new products, highlight under-performing items, and clear up your inventory before Christmas.

Amazon is one of the many brands that offer gift cards perfect for holidays and birthdays. 

There are many ways to incorporate these cards into your social media campaign, so make sure to do so! This will make followers delighted.

Christmas Countdown

With Christmas time around the corner, everyone gets excited. That’s why brands often decide to use countdowns as a part of their holiday campaign. 

The countdowns are a festive and fun way to keep followers up-to-date and also a chance for a great campaign that will increase engagement. 

Counting down to a big event is a simple and easy way to promote your business. You can decide what style of post or Instagram story would work best for you and what social media platform you want to do it on.

Christmas Checklist

Yes, Christmas is a beautiful time of the year. But it can also be very hectic. Lots of people do a lot of holiday things. They’re buying gifts, cooking, and going to many social gatherings. 

That’s why checklists are so helpful. They help you stay on top of all those Christmas tasks that need to get done. Some brands have realized that people need this and are stepping in to offer free checklists. 

As part of their social media strategy, they're creating different lists around topics tailored for people. For example, they might create Christmas movie checklists or Christmas food checklists.

There are many ways to do so, and you can select where you want to upload them. Social media platforms like Instagram, LinkedIn, TikTok, and Facebook offer good exposure to your audience. 

Choose whichever platform is best for you. This way, your followers will love you more, and you might even draw new audiences this holiday season with a Christmas marketing campaign.

Focus on User-Generated content

Want to give your Christmas marketing campaign an edge this year? Try posting User-Generated Content (UGC)! 

Many brands already do, but you can take advantage of it too. For one, UGC is content created by your followers! 

User-generated content provides an excellent incentive for followers to create original content for you, and it also gets your brand more exposure through social media.

UGC, or user-generated content, has similarities to influencer marketing, but they are not the same. But with UGC, you don’t have to pay celebrities to spread your message. 

UGC often consists of people uploading their content related to your brand. 

The campaign will receive immense engagement by encouraging your social media followers to participate in campaigns with a branded holiday hashtag. 

It contributes to building credibility and ensures more loyal followers. Christmas interactive posts like this boost your social media campaigns and encourage users to be more involved in your Christmas social media campaign.

Christmas Social Media Ads

Brands compete for attention during the winter holidays with social media campaigns every year. 

They are a great chance to engage customers, grow their community, or even go viral. Christmas ads can be one way where you can gain the attention of the audience.

Your business is more than marketing and sales. You have your own story to tell - especially during the holiday season. 

With a compelling, thoughtful campaign, you can show the world the power of your brand for a successful Christmas social media campaign.

Start by transforming your social media cover photo, advertising, and social media posts into a holiday theme. Make sure you're using this time to say something significant about your organization.

Christmas Cards

Even if your company is small, building relationships with your customers is essential. A simple post on social media wishing them a happy holiday can make a fan into a loyal customer. 

Social media is a great way to express your appreciation and show you value them. Creative is a word that comes to mind when you think about the holiday season. You can go traditional, but don’t be afraid to experiment!

One example of a creative idea for your Christmas cards is a Christmas tree. It can become a source of inspiration for your design. 

Or, take a different route and design your greeting graphics and ads to look like retro photos. To add some more inspiration to these ideas, let us take a look at some of the best Christmas social media campaigns-

Christmas Social Media Campaign Examples


Starbucks launched the "Project Give Good" in 2017. It allowed customers to buy gift cards to take a break or catch up with a loved one over coffee.  

They also released new cups with lots of blank spaces that people could color and personalize to get people excited about the project.

Starbucks knew how to get into the Christmas spirit. They asked their customers to post pictures of their cups under the hashtag #GiveGood. 

Voilà! This is just one example of how brands can get into the festive spirit while encouraging user-generated content.


While it may seem like everyone’s updating their Instagram to post selfies of their adventures, not everyone is lucky enough to get to go on trips over the holiday season.

For those who are spending the holidays at home, Budweiser created a campaign called Prohibition to help them still feel festive. 

The campaign ran ads in various media formats, including out-of-home and digital, intending to persuade people not to drink and drive over the holidays.

Jose Cuervo

The 2020 holidays was a bit different. Some people made it to their family celebrations, but others couldn't join the party. 

With this in mind, Jose Cuervo decided to help those missing out as much as possible. Their method was cardboard cutouts shaped like the person missing the party. 

They also offered a prize for those who entered.


Oreo has landed on the perfect recipe for an excellent campaign. The ingredients include an elf, festive music, and Oreo cookies. 

The ad features a clerk teaching an elf the proper way to eat an Oreo cookie. Everybody knows this, but it's still worth mentioning. 

The elf learned how to eat Oreos in the blink of an eye!  This year, in 2020, the ad is in the spotlight again.

John Lewis

John Lewis is a department store chain in Ireland, UK, and Australia. They are well-known for their Christmas campaign. 

With each new Instagram post, they use the hashtag #JohnLewisChristmas to promote the event.

John Lewis has been an online success story. They have used different content, from videos to posts and Instagram Stories, to bring more value to their followers. 

One of the most successful campaigns they’ve had this year is their Christmas spot.

Brits love it – as does the rest of the world – and this year, they have made a new one which people are equally excited about.

Coca Cola

Coco-Cola has long been known for its creative and engaging social media campaigns.

The company dusts off this vintage Sundblom Santa Claus every year to emotionally connect with consumers. 

This Christmas, the company's social media campaign encouraged millennials to do little things for other people and make them happy.

Coca-Cola takes it to the next level by introducing its 60-second TV ad. The video highlights togetherness and joy as things that make us happy. 

You can see Santa Claus enjoying a cold Coke and people helping each other out by performing small gestures worldwide. 

They also did limited edition packaging where Santa Claus was on the bottle. 

In addition to this, they started a traditional style caravan tour, where people got an opportunity to click pictures with Santa Claus on the coke truck.

Marks and Spencer

The British retail company, Marks and Spencer, launched a highly successful social media campaign to spread joy during the holiday season. 

The campaign put two fairies at the forefront: they helped people make their wishes come true and change their life for the better. 

The video exemplified the campaign, showing the fairies helping people in need and brightening their day.

They also started sending anonymous wishes to people through Twitter to boost the campaign. 

This helped them gain around 37000 followers in a month, which built a momentum of kindness among groups on social media.


UPS campaign Wishes Delivered made dreams come true. Customers who used the hashtag #wishesdelivered on social media could upload their holiday wishes and have them granted by UPS. 

Every special wish uploaded with the hashtag raised money for charity (starting at $1). UPS donated every dollar to charities like the Boys & Girls Club of America, The Salvation Army, and Toys for Tots.

Air Canada

Air Canada’s GiftofHome campaign is a social media campaign with a simple yet powerful motive. It provides Canadian customers residing in London with a taste of home. 

The GiftofHome campaign comprises a Christmas bar event at the Maple Leaf in which Canadians living in London gathered to enjoy the holiday spirit we all know and love. 

The official campaign video for Air Canada showed two pilots entering a pub and giving round-trip tickets to everyone present. 

The campaign encouraged customers to share their stories with the hashtag #ACGiftofHome. Ultimately, over 200 people got to go home for the holidays because of the video.

After a successful UGC marketing strategy, Air Canada built a strong brand and increased engagement. They did this by leveraging user-generated content platforms. 

Consequently, they were able to engage their potential customers and accelerate revenue with this proven marketing tactic.

Ted Baker

Ted Baker and POKE agency launched an interactive holiday social media campaign, #TedsElfie. It was a ‘choose your own adventure style game on Instagram, and people needed to find the missing elves. 

Using hashtags, they tagged pictures of the elves they found. Anyone who found ten elves would have their name entered into a drawing for prizes.

The Mentioned game from Ted Baker asked users to find the hidden elves and rewarded them with prizes. They created 32 individual Instagram accounts and gave each one a unique personality to make it enjoyable. 

As a result, Ted Baker received 14.5k competition entries and 37k interactions throughout the challenge.


The ad follows the story of an eight-year-old starlet giving a performance she never dreamed possible. This heart-warming tale will leave you in awe, directed by Michael Gracey, the mastermind behind The Greatest Showman. 

The North Star, played by an adorable actress named Mackenzie Foy, is nervous about her performance for her mom. 

But through encouragement and support, she learns to overcome her anxiety and delivers a stunning performance.

Conclusion: Christmas Social Media Post Ideas

That's all you need to know! We hope that our tips and ideas on making a Christmas social-media campaign will come in handy. 

Remember to include a countdown, a giveaway, or even something like a photo contest. And remember, you can use our video ad maker from OFFEO to create high-converting ads.

Our professionally created templates will boost your social media campaigns that you can use on all social media platforms. 

You can create engaging content by customizing our templates according to your choice and encouraging people so that you can drive more traffic. 

You can add your choice's music and some animation to drive maximum traffic to your holiday campaign. Use images from the stock images and resize it according to the social media platform of your choice.

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