Vlogging For Business: 10 Best Practices and 9 Mistakes You Should Avoid

January 5, 2023

Vlogging is not something new. It's been going on since the early 2000s and is still one of the primary activities on YouTube and other video-sharing platforms.

Vlogging is a vital part of any successful marketing campaign. However, many marketers are hesitant to start vlogging as they need to figure out where to begin and are afraid of missing out on something.

This blog aims to make the vlogging process easier for you and show you how to take your business' video presence to the next level. Let's talk about the best business vlogging practices. 

10 Business Vlogging Best Practices

Promote Your Video Blog With Social Media And SEO

You must do more than post a video on social media and expect people to watch it. It would be best if you promote your video blog by sharing the video with your social media friends and followers. 

Social media is a critical part of any content marketing strategy. It helps you connect with your audience and share your stories, which will help increase your reach and engagement.

For business vloggers, social media can be a powerful tool for promoting your videos and increasing traffic to your website. Here are some tips:

  • Share on the platform where your target audience is most active, whether on Facebook, Twitter, or Instagram.
  •  Follow other people who do the same thing you do so that when they share their content with their followers, yours will also be seen.
  • Post platform-specific videos - Reels on Instagram, Longer videos on Youtube, and short videos on Snapchat. 
  • Mention the target keywords in your video title and description to be better seen in the search engine. 

Publish Videos On A Consistent Schedule

It's important to post frequently to keep up with the competition and stay top-of-mind with viewers. 

If you only post once every two weeks, other brands will likely beat you to the punch by posting again within two weeks of yours (and then again two weeks after that). 

This kind of back-and-forth between businesses can make it difficult for viewers to remember who posted when — so posting often helps keep your brand in mind!

You must publish new videos on a consistent schedule. The best time for most businesses is Monday through Friday from 10 am - 1 pm, but if you have an odd schedule or work from home, you may need Something else. 

If you get it into your workflow early enough, though, you can publish whenever it works best for you. But make sure you stick to your posting schedule, or else your viewers may find you unreliable. 

Connect With Other Bloggers And Influencers

Blogging is a community effort — so be sure to connect with other bloggers who are also creating videos about their businesses! 

Find other bloggers doing great things in their industry, follow them on social media and ask them questions about what they do or what they're working on in their business right now! 

This will help increase engagement with your content. One of the best ways to gain exposure for your blog is through connections with other influencers in your industry — people who have built large followings. 

You can go live with vloggers in your industry and do collaborations. Your audience will love it, and you will gain exposure. 

Create High-Quality Videos

Businesses often need to pay more attention to how much time it takes to create a high-quality video. It takes hours, or even days, of production time before you have a finished product. 

However, the payoff is worth it — if you want your viewers to pay attention, they won't watch Something that looks like you made it in five minutes.

This means shooting with a professional camera and choosing editing software to give you the desired results.

The result should be a professional look and feel that will attract viewers with its quality content.

Batch-Produce Your Videos

Another best practice for business vloggers is batch-producing their videos simultaneously each week or month.

They do this to quickly upload them on social media sites like YouTube or Facebook without going through all the work of uploading each one individually. 

Or you can batch-produce videos and post them according to your schedule. Just make sure you have your videos ready to go. 

This helps save time and keeps all your videos in one place where they will be easily accessible for future use. 

Producing a single video every time you want to make Something isn't always possible or desirable, especially if you're running a business. 

In this case, it makes sense to batch-produce all of your videos instead of doing them individually. This will save time, money, and space on your computer too!

Use The Right Video Apps

Vlogging is a great way to build your brand and communicate with your audience. But you'll need the right tools and apps to do it right. 

You can use any video editing app, but here are some of our favorites - Adobe premiere rush, Adobe premiere pro, Offeo (for quick short videos), Go Pro Quick, iMovie, etc. 

  • Adobe premiere rush: It is a perfectly scaled-down version of Pro with the best UI for beginners. 
  • Adobe Premiere Pro: Best suited for seasoned video editors with some advanced features. 
  • Offeo: Best for quick and short brand videos with available ready-made templates for easy edits. 
  • Go Pro Quik: Well-suited for Go Pro users who want to edit their footage on the go. 
  • iMovie: Best for Apple users who have little editing experience. It has limited features. 

Get A Permit If You Need It

Some states legally require permits to shoot video on public property, so it's worth checking with your local government before filming any footage at an event or location requiring permission.

Some states require that all filming be done with a permit, while others have more relaxed guidelines.

No matter where you want to start vlogging, ensure you get the property owner's permission. May it be public property or private. 

Become Credible To Your Audience

It can take time for viewers to get used to the idea of business vlogging, so start slowly by sharing content that provides valuable information. 

This will help build trust in your brand and encourage them to follow along with future videos and social media posts about the topic.

If you want people to trust what you say about your business and take action, they'll need to know that you're credible. 

That means ensuring all of your content is relevant and engaging so that people will want to return for more. 

If you want to be taken seriously as an entrepreneur, ensure that your videos are engaging, reliable, and informative.

Create A Social Media Community

The most important thing for any business is to have an active social media presence. This can be done through social media channels like Facebook, Twitter, and Instagram, but having a presence on all three platforms is best practice. 

But you can also choose a platform where your target audience is most active and post video content there. 

One of the most important things about business vlogging is creating a community around your videos. 

Not only will this help with engagement, but it also helps build trust within your online community and creates a sense of belonging among viewers. 

If you want more people following along with your channel, make sure you have a presence on all major social media platforms.

Be Consistent In Posting Content

Posting content is another vital part of running a successful business vlogging channel. You need to post at least once per day and more than twice per week.

When posting content, keep it short so that viewers don't get bored with your videos. Posting too many videos will result in less engagement from viewers, which means fewer views and less revenue earned from ads shown during the videos.

Make a posting schedule on different platforms and stick to it. Inconsistency in posting online videos may cost you viewers. 

Why Don't People Make Videos All The Time?

Business vlogging is a lot like any other kind of vlogging. It requires a decent camera and editing software, but that's about it. 

The difference between business vlogging and regular vlogging is that businesses are more concerned with what they want to show than how they want to show it.

That means we need to focus on the content instead of on how we will get it out there. The best way to do this is to think of business vlogging as a way of telling your story in video format.

Sometimes you need a video production team to start vlogging because your content needs to look professional. 

Businesses believe that vlogging not only takes time but also requires more investment. That's why many companies with limited resources shy away from video marketing.

Business Vlogging: Common Traps to Avoid

1. You Forget About Your Customer’s Journey

A business vlogger's most common mistake is forgetting about their customers' journeys. 

Vlogging is not just about you and your business; it's also about your customers, their needs, and how you can help them with your content.

Vlogging is all about helping your customers. So when you create a vlog, you should consider the journey they will take with your content and what they might be looking for at any given moment. 

This means keeping in mind where they are in the buying cycle, their pain points, and how your content can best address them.

2. Poor Quality Audio

Your customers don't have time to sit through bad audio quality or struggle with an audio player that doesn't work correctly on mobile devices. 

Make sure that everything from your sound effects to background music is of high quality so that your viewers can hear every word clearly and easily.

Videos are only as good as audio, so ensure your voice is clear and easy to understand. If you don't have a good microphone, get one!

3. You Put Quality Over Quantity

Vlogging can be time-consuming, so choose your topics wisely. If you're going to spend less time on one topic for an entire video, then don't make it into a video! 

Instead, do a shorter version so viewers get what they want from your content without watching too much.

Because viewers' attention spans are short, it is better to create digestible and bite-sized videos over long ones that drag on.

4. Not Making A Vlogging Plan.

A pivotal step to business vlogging is to have a plan in place.This will ensure you know what you want to cover and how to do it.

Knowing where your audience is and what they want to see from you is also essential. Initially, it can be easy to think you know what you're doing and start filming. 

But this is a mistake because it could look like a wrong first impression for your brand. 

Before you shoot, make sure you have the plan to create an effective video marketing strategy to help your business grow.

You must schedule your business vlogs ahead of time, as this will give you enough time to get things done as planned and not worry about Something coming up last minute that could affect your schedule for that day or week. 

5. Too Formal and Stiff on Camera

The biggest mistake we see with new business vloggers is that they are too formal on camera and not relaxed enough. 

The reason for this is that they want everything perfect before their audience. Viewers like a casual and friendly person on the camera. 

They don't want a strict looking professional telling them what to do. Instead, they want a friendly face guiding and educating them. 

It would be best if you took the time to practice your videos or experiment with different angles or styles of shots until you find Something that works well for you and your audience. 

6. Not Enough Light or Too Dark in Video

When it comes to business vlogging, you must have enough light on your subject to make them look their best on camera. 

If there isn't enough light in the background, it will be hard for viewers to see what they see on screen.

You should also ensure enough lighting on your subject so they can stand out against their surroundings without getting lost in the mix!

7. Too Involved In The Process

This happens when you become so involved in creating a video that you forget to include your audience. 

If you're editing a video, you must take breaks and step back now and then so that you don't lose sight of who your audience is and what they want from your product or service. 

This can help you keep up with the project's pace and ensure that you're not losing sight of the intention of your vlogs. 

8. Imitating Other Vloggers

Avoid copying other vloggers too closely when making content for your business. 

While this might seem like a good idea when posting Youtube videos, it can backfire if your viewers notice similarities between your video and another one they've seen recently. 

It would be best if you also tried not to sound too much like someone else when creating content for your business—this will be noticeable to both consumers and potential customers who are looking for authenticity.

9. Forgetting To Include A CTA

A call-to-action (CTA) is a button or link that encourages visitors to take action. You can use it in your videos or on social media posts, as well as in emails and blog posts.

If you're not using CTAs at the end of your videos, viewers might miss out on something really important — like a discount code for your products and services, or an opportunity to subscribe for more information about the topic at hand.

You can’t leave your audience hanging. The most important thing in your business vlogging is to make sure that you have a call-to-action in the video so that people will click on it and buy your product or go further in their buyer’s journey. 

This is incredibly important because, without a call-to-action, you will lose out on sales, which means that you are spending all of this time making videos and not making money.

FAQs: Business Vlogging Best Practices and Traps to Avoid

What are the rules for vlogging?

  1. You don't need vlogging to create a successful business. It is an opportunity to tell your story and connect with others.
  2. It would help if you were authentic and genuine in what you do, but remember that people want to see you succeed so they can relate to your story.
  3. You must be consistent with your content because keeping viewers engaged and on board with your brand is essential.
  4.  You must stay true to yourself while simultaneously ensuring that the content has value for your audience and creates a living from it.
  5. Don't say anything that could be considered libelous, slanderous, or defamatory.

What are the important factors to consider in vlogging?

Your video needs to be exciting and engaging. It would be best if you had a strong call-to-action (CTA) at the end of your video, which would convince people to take action. 

Furthermore, focus on customer experience and share how you solve and help clients solve problems for themselves.

You also need to ensure that your video is short and has a clear focus with good content.

How do you make a successful vlog?

The key is to create a good story that is engaging and shareable. To do this, you should provide value for your audience by sharing useful information about your business or industry and insights into how you work behind the scenes. 

You should also share funny or entertaining videos( try out new trends) so that viewers can get a sense of who you are as an individual and how passionate you are about what you do.

What type of business is a vlog?

A vlog is a video blog. It's a way to share your experiences, tips, and tricks to help others in your niche. 

Vlogging can be an online marketing tool, but it's also a great way to connect with like-minded people and build a community of like-minded people.

How do beginners start vlogging?

The first step in starting a business vlog is deciding what kind of content you want to create and what format it should take. 

Once that's complete, you can begin recording and filming your first video.

What kinds of skills do you need to be a successful vlogger?

Before starting your channel, you'll need basic skills in shooting and editing videos. 

This includes understanding lighting, composition, editing techniques, and how to set up your camera properly so that everything looks great when you finally publish your videos online. 

It would be best if you also had a firm grasp of social media marketing.

Conclusion: Business Vlogging Best Practices and Traps to Avoid

Business vlogging is another form of marketing. You must go out and start vlogging with a plan or marketing strategies. 

You have to have a purpose for what you are trying to accomplish by creating a video and who your target audience will be. 

Business blogging can help boost your search engine optimization, increase website traffic, and even help you find bloggers to work with.

Written By

Create Stunning Videos Easily

Skyrocket your video marketing efforts today

OFFEO Video Templates

Create stunning animated social media videos in afew clicks

Related articles