The Best Time to Post on TikTok 2023: Revealed

January 5, 2023

What time of day is best for posting on the TikTok app? This is an essential question if you want to increase your TikTok following.

Given how quickly TikTok changes, this is a challenging question to answer.

One billion users are actively using the site, and the number of users keeps on counting. Some users are content creators who use the platform and upload exciting and entertaining videos and have become international celebrities overnight.

TikTok trends advance like the speed of light. As a result of the ever-increasing number of users, TikTok's growth strategies are always unpredictable and developing.

A little planning is better than none, mainly when you can post content when most of your target audience is online to get more engagement and harness your follower growth.

The most recent data on the peak time of the day for posting on TikTok will be presented in this article. You will also learn how to use TikTok statistics to determine when to post for your global audience on TikTok.

Why Does the Best Time to Post on TikTok Matter?

If you've used TikTok for a while, you're probably aware that getting included in the "For You" page has become the ultimate goal for influencers, companies, and creators.

You see an endless stream of videos on the "For You" page that the algorithm has selected based on how you have used the app. Videos in this section attract a larger global audience and more interaction. These are the most successful videos.

You can find the solution to every TikToker's question about "how to acquire views on TikTok" on this page.

But how does this relate to the best time to post on TikTok?

The algorithm chooses videos for the "For You" page according to several factors, including user interactions. Videos with high likes, shares, and comments are more likely to appear on the "For You" page.

Now that most of your audience is active on TikTok, how will you keep the engagement wheel turning if your posts are not appearing in the following feed?

The likelihood that your content will have maximum engagement and appear on the "For You" page will improve if you post at the right time.

Remember what is most crucial for aspiring creators: the quality of your content. You will not benefit from the best timing if you do not provide high-quality content. Post more videos using popular hashtags, effects, songs, and collaborators to create scroll-stopping TikTok videos because the algorithm favors videos viewed to the end.

Overall Best Time to Post on TikTok

Recently this year, Influencer Marketing Hub analyzed 100,000 TikTok posts to identify the best time to post on TikTok. 

The engagement rates were analyzed and interpreted to determine which time each day are the audience most active.

Do you intend to post more often than once a week? The ideal TikTok posting times for each day of the week are listed below.

Best Time to Post on TikTok on Monday

On Monday, 6 AM, 10 AM, and 10 PM are the best time to post to TikTok. Most TikTok users enjoy getting their week off to a good start at work and winding down with some light fun at night.

Best Time to Post on TikTok on Tuesday

Tuesday at 2 AM, 4 AM, and 9 AM are the best time to post on TikTok. Engagement is higher in the early morning, starting at 6 AM.

Best Time to Post on TikTok on Wednesday

The Wednesday 7 AM, 8 AM, and 11 PM posting windows on TikTok are most effective. Another energized group of early birds!

Best Time to Post on TikTok on Thursday

Thursday at 9 AM, 12 AM, and 7 PM is the best time to post on TikTok. As far as we can tell, this is also the busiest weekday for TikTok engagement.

Best Time to Post on TikTok on Friday

The best time to post on TikTok on Friday is at 5 AM, 1 PM, and 3 PM, while participation is steady throughout the entire afternoon, beginning after lunch.

Best Time to Post on TikTok on Saturday

On Saturday, 11 AM, 7 PM, and 8 PM are the best time to post to TikTok. The early bird does not always get the worm in this case.

Best time to post on TikTok on Sunday

TikTok engagement is at its highest on Sundays at 4 PM, with the early morning hours of 7 AM to 8 AM coming in a close second.

How Can You Find Your Best Time to Post on TikTok?

It would be unwise to assume that your company will benefit from posting at the same time that other businesses did and gained the most success using data from all over the world.

But if you start with sharing random videos on TikTok, knowing the average times to post can be a huge help.

However, if you have been using TikTok for a long, you can now use the statistics area to determine the best time to publish your profile.

Let's go over the steps to determine the best time to publish on TikTok so that you take advantage of every opportunity to interact with your audience.

Step 1: Use the TikTok Business Suite

The first thing you need to do is to use the business suite. Only through the can you view the in-depth profile data, including follower activity, required to determine the best time to post.

Here is how it is done:

  • Tap the three dots in the top right corner of your profile to access the "Business Suite.”
  • Click the “Analytics” to view the significant data from the past 7 days, 4, and 8 weeks.
  • Then, select the appropriate tab where you want to see the significant data in your account.

The first tab on the Analytics section is the Overview. Here you can find the overview of the analytics data available about your performance, video views, and reached audience. You will also see your most popular videos and followers-related data, such as net growth and new and lost followers.

Next, examine your Analytics data and audience engagement rates. The TikTok audience analytics tab has two sections: the reached audience and the engaged audience.

You need to know where are your TikTok audience located to choose the best time to upload your videos. When you click both sections of the audience analytics tab, you will see your top 10 countries and cities.

Step 2: Find Your Top Territories

When determining the best time to post on TikTok, primarily when serving a worldwide audience across multiple time zones, it is essential to identify your audience's location and top regions.

This data is the holy grail that will enable you to choose when most of your audience is online and ready to consume your content across several time zones.

Go to the "Audience" tab and scroll down to examine your follower activity through the reached and engaged audience. Each has "Top Countries" and “Top Cities” to see where your audience resides.

If, for instance, you have followers in New York City (EST) and California (PT), posting content once a week will prevent you from receiving interaction from one of those followers. Fellow Californians will not see the video because they will still be in bed at 7 AM EST.

Well, do not worry. In the following steps, a method exists to exit this metric black hole.

Step 3: Check When Your Followers are Most Active

The audience's activity measure is another intriguing feature in the TikTok statistics area. You can use it to determine the times and days your audience engaged most.

Isn't that wonderful?

Scroll down the Followers tab to see the "Followers Activity" representation. Here, you can view the number of active followers on a specific weekday. You will know if your account experiences consistent follower activity throughout the week.

You may also examine how many followers are active during any particular hour of the day for that week. 

Similarly, you can figure out the best time to post on TikTok for greater engagement by checking your account's weekly and hourly data.

Step 4: Leverage Data of Your High-Performing Content

The next step to finding your ideal TikTok posting schedule is to monitor the success of your prior content.

Find out if there is a relationship between the date and time your content is posted and how well it performs.

The "Content" page of TikTok's analytics section is presented in Coordinated Universal Time and provides an in-depth analysis of your past interaction.

This helps determine how well your content has performed over the past seven days.

Numerous performance indicators, including the number of likes, comments, shares, reach, and average watch time, are displayed for each post.

Additionally, you can determine how much traffic your video receives from the "For You" and "Following" sections and the number of views it receives from multiple time zones.

When you have sorted through the top-performing content for the same target audience, look at the time and date it was posted to see if you can spot any patterns.

For instance, if you shared your high-performing data between a certain period on Tuesdays and Fridays, presto! You have just learned when you should post content on the site to make your videos discoverable.

Step 5: Create a Spreadsheet for Tracking

You must make a spreadsheet to track the performance of your content because TikTok analytics only gives you post-performance data for the previous seven days.

You can make wise decisions if you can access a month's worth of the greatest TikTok post-times data. In your spreadsheet, you can monitor the following metrics:

  • Day and posting time
  • Title, Likes, Comments, Reach, and Shares for the video
  • Video Views with an Average Watch Time
  • Source of Traffic
  • Territories for the primary and secondary audiences

You can review your tracking data after a month or quarter to determine which days and hours produced the best outcomes. Choose a peak time to post on TikTok.

By performing this habit, you may learn which of your videos generates the most engagement and traffic from the "For You" page and which are underperforming.

How to Effectively Use Multiple Best Times to Post on TikTok?

It will become clear that there is no perfect day or hour when searching for the best time to post on TikTok. Every brand has many opportunities to make its followers engage with the most exposure possible on TikTok.

And thankfully, that is the case.

You would not want to live in a society where your brand only had limited time or days to interact with customers. You must strive to post at a few sweet time spots.

Tips on Finding Your Best Time to Post on TikTok

It can be challenging to find the best time to post on TikTok as it varies to the audience from creator to creator. Here are some TikTok tips to boost your TikTok content.

Take a Look at Your Competitors

The success of others can teach you a lot.

Look for accounts that speak to the same demographic you are attempting to reach and examine their posting frequencies. Note which of their videos has the highest viewership and look for trends. 

If you see that certain days of the week do better for TikTok posts than other social media platforms, try posting on those days and pay close attention to your analytics.

TikTok makes conducting a basic competitive analysis comparatively simple. Open any of the TikTok videos on the account you are interested in. You can examine TikTok's posting date and the number of likes, comments, and shares it attracted.

Know When Your Audience Is Online

When actively using the app, your audience is more likely to interact with your content. Additionally, since most of the TikToks on the "For You" page are recent, you should strive to match your posting schedule with the habits of your audience.

Check your business or creator tools to learn when your audience uses the app the most.

Tap the three dots icon on your profile page in the upper right corner of the screen. Tap the TikTok Analytics section, then Business Suite.

Make Adjustments When Necessary

A rigid social media strategy is not necessary.

As a social media platform that is still relatively new, TikTok is continuously changing. 

Every day, new users sign up for the platform, and it frequently introduces new features that can impact how you rank in TikTok's algorithm.

It implies that your posting time will also change as time goes on. To find new best times to post whenever you see a decline in performance, refer to these suggestions.

What if You Do Not Post at the Best Time?

You can become a viral sensation on TikTok if you create appealing, exciting content. Your follower count does not constrain virality. 

Your first video might become famous even if you have yet to gain followers. Make and share content that inspires you, such as entertaining or informative videos, or work to overcome a problematic or relevant problem; the rest will take care of itself. 

Take your time with the statistics, the number of followers, the ideal time to post your TikTok videos, or TikTok Viral Times if you are just getting started on TikTok; everything will improve organically.

FAQs: Best Time to Post on TikTok

What's the best time to post on TikTok 2022?

The best time to post on TikTok depends on your audience, regardless of the season or the year. However, you can use well-known ideal times to start posting, such as between 6 AM and 10 AM and 7 PM and 11 PM, Eastern Standard Time (EST).

Is there a bad time to post on TikTok?

There are bad times to post on TikTok, but it highly depends on the audience. Usually, the bad times are the busy morning office hours and the late time slots during weekdays.

Is it bad to post on TikTok late at night?

Your audience's time zone and behavior hold the key to the solution. You should not post late at night if your target audience has jobs and early morning work commutes.

Does it matter when you post on TikTok?

Yes, your marketing strategy will not be successful if you post when most of your audience is not online. The best time to publish on TikTok for your brand depends on your followers' activity and time zones.

How many TikTok videos should I post in a day?

Many TikTok influencers publish in multiple time slots daily, but on TikTok, quality is considerably more important than quantity. Videos may be brief, but they must be interesting to watch and able to draw in your intended audience; then, you ought to post once each day on average if you want to develop a loyal audience.

Is it better to post in the morning or at night on TikTok?

Everyone has a varied ideal posting time. Your best chance is to start releasing three videos daily on TikTok—one in the morning, one in the afternoon, and one at night—to determine which times perform best for you and your content.

Is posting too much on TikTok bad?

As with most things, there can be too much of a good thing. If you release content too frequently over a short period—say, an hour or a day—you run the risk of different people viewing different videos.

How to get more views on TikTok?

You may increase the number of views of your TikTok videos in many strategic ways. Your chances of having TikTok consider your videos increase as you improve the quality of your content and increase your engagement.

How do I get FYP on TikTok? 

Videos appearing on the "For you page" (FYP) are trending. You must create videos that appeal to your target audience if you want to be on this page.

How do you go viral on TikTok?

You must regularly produce high-quality content, keep up with current trends, incorporate popular music and visual effects into your videos, and utilize relevant hashtags to go viral on TikTok. You need to be a master of the art of storytelling and produce original content.

When to post on TikTok for more comments?

TikTok is a video-sharing website with a global following. Working hours on weekdays and weekends are the greatest times to post on Tiktok to get the most comments.

Is Sunday a good day to post on TikTok?

Indeed, Sunday is an excellent day for TikTok uploads. On Sundays, the ideal times to upload to TikTok are 7 AM, 8 AM, and 4 PM.

Conclusion: Best Time to Post on TikTok

As we have already said, there is no best time to post on TikTok. It always depends on the audience. Use the typical best times to launch your TikTok campaigns. 

To get credible data, you must start paying attention to your TikTok analytics once in a while. You may expand quickly and permanently if you repurpose your content and share it. 

Using the guidance above, you can sort through the information needed to determine the best time to post. Remember that this is a continuing process as well. There will be a change in audience demographics and online behavior as you gain traction on the platform. 

So, continue monitoring and making necessary adjustments to your local internet marketing strategy while effectively using scheduling solutions to bulk schedule content for your social media platforms.

Written By
Kim Pañares

Create Stunning Videos Easily

Skyrocket your video marketing efforts today

OFFEO Video Templates

Create stunning animated social media videos in afew clicks

Related articles