30+ Best Shopify Stores to Inspire and Enhance Your Own Store
February 28, 2022
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With more than 1.5 million live websites, Shopify is one of the largest e-commerce platforms globally, becoming the go-to platform for everything e-commerce. Moreover, while most Shopify stores are small businesses, more prominent brands like Nestle and Budweiser are starting to open up shop due to the massive potential Shopify has.
Do you want to open a Shopify store? Are you looking for some inspiration? Then you’ve come to the right place! In this article, we have curated a detailed list of some of the best Shopify stores to inspire you.
Without further ado, let’s dig in.
What Makes a Good Shopify Store?
Before we dive deep into the list, let's get an idea about what makes a good Shopify store.
An Attractive and Intuitive Home Page
Your home page is the living room of your online store. It sets the tone of your brand. The more attractive it is, the more time visitors will spend on your website.
A good home page should have - your brand name, display your products/ services, catchy copy of what you offer. These are the main features you must include on your home page. Also, make sure your website, especially the home page, is mobile-friendly.
Well-Defined Pages and Categories
Having a good home page is useless if your website doesn’t offer more. After spending some time on your home page, visitors will want to know what services or products you offer.
Your website should have well-defined pages and categories for your users to browse. Make sure it is easily navigable and sorted for a better user experience.
Detailed Product Pages
If visitors are on your product page, they are curious about it. Your product pages must have detailed copies, high-quality images, and videos.
Write an impressive copy on the product page and offer all product details. High-quality images and videos always encourage buyers to make a purchase. Include product reviews and ratings to build trust among new first-time buyers.
These are all the physical attributes of a good Shopify store
Impressive home page
Excellent design and graphics
Well defined pages/categories on the website
Detailed product pages
Excellent copy
The Best Shopify Stores Use Killer Images
There are Shopify stores out there that pay attention to detail. Their high-quality product photography is the defining feature of their websites. Here are the best Shopify stores that use killer images.
Quadlock is a smartphone mounting company based in Australia. It is targeted at users who follow an active lifestyle. Their website showcases a range of products, as you can see on their home page. But what steals the show is the high-end photography of their website.
What we liked
The high-resolution images that showcase the brand
The background video on the home page with an impressive tagline “Smartphone mounting for an active lifestyle.”
They displayed product varieties on the home page with killer cover images.
What we didn't like
Nothing, they have the cleanest-looking e-commerce stores ever!
The jewelry business is all about what catches the eye. Your primary intention is to get customers to see the beauty of your products. Photography is an essential aspect of the jewelry business, and we think Biko has mastered the art!
You can see the hero image on their home page is stunning. Not just that, their product images are also of the same quality.
What we liked
Biko has created a brand aesthetic called the modern handmade jewelry aesthetic. You can experience it on their website.
Dreamy product category names like Aurora, Fortuna, Dark Star, and many more.
Integration with an Instagram business page for visitors to join the community.
What we didn't like
The categories are all over the place and can be sorted better.
Product descriptions could be more detailed and persuasive.
You take one look at Vinebox, and you can immediately see that their website has a clean, classic, and minimalist look. The product photography focuses on the wine color contrasting the light website background. All in all, the website is bold yet nuanced. Take a look at the killer product image!
What we liked
The subtle photography lets the product shine.
The website color theme is on point.
Descriptive copy
What we didn't like
Products pages are hard to navigate.
Categories are inconveniently placed.
The Best Shopify Stores Have Awesome About Us Pages
About us, the page of your store is a must-have page. It gives viewers a look into your brand story. It describes what you do, how you started, and why you do it. You can showcase your story in many exciting ways.
Here are some of the best Shopify stores with excellent About us Pages.
MVMT has the most honest and concise About us page. MVMT is a watch brand that excels in selling high-quality watches to the younger generation in an affordable price range.
What we liked
Their story was short and sweet. It didn’t drag on unnecessarily.
It contains the relevant details of the brand origin story.
The main attraction is the photograph of the co-founders.
What we didn't like
They should have added more details about their background.
The About us page of MVMT is just what millennials like to read. It consists of a short and crisp copy that describes what the brand is and who owns it makes us love this page in particular.
Deathwish coffee was the smallest company ever to run a Superbowl commercial in 2016! The coffee brand has since received recognition for providing the strongest coffee money can buy.
The About us Page of Death Wish Coffee is as cool as they come. It starts with an exciting brand tagline, “Rebel with causes”. Below is a detailed description showing the company history and its goals.
What we liked
The dark color theme agrees with the brand personality.
The timeline showcased on the page is fascinating.
The team section contains all the team members and their photographs, and the photos flip into a personal caption which is pretty cool.
What we didn't like
Nothing to dislike; we think Death wish Coffee have nailed their about us page.
Taaluma totes offer more than a regular backpack. Their brand story is different, and their About us page lives up to the job of telling the brand story.
What we liked
Their origin story describes why they started the brand.
They convey their brand’s process of getting fabric from each country, making the sale, and microloan it back to the origin country.
As a bonus, they share the benefits of shopping from Taaluma totes and how you can impact many lives by buying a bag from them.
What we didn't like
Lacks information about the team that runs Taaluma Totes.
The About us page should have described the story of a few fabric makers whose lives have been impacted by Taaluma totes.
The Best Shopify Stores Have Great Designs
The first look at a website should hook a visitor in. If your online shop looks appealing, then users will spend more time on the site. Below we have mentioned the most successful Shopify stores with great designs.
Haus is a home & furniture brand based in London specializing in contemporary furniture, lighting, and homeware. Their website has a light, minimalistic design with muted colors. It adds class and luxury to their brand.
What we liked
The muted color theme was eye-catching and elegant.
The left-hand side menu was refreshing and had proper categories.
The product pages had thorough descriptions, which is necessary for furniture buyers.
What we didn't like
The filter options are limited. It is hard to sort out products according to your preference.
Rebekah Minkoff has made quite a name for herself in the fashion industry. Her brand focuses on subtly edgy designs integrated with the elements of bohemian femininity with a little bit of rock ‘n’ roll. You can find handbags, outerwear, and shoes on the website.
What we liked
The background video on the website is gorgeous.
Limited but defined categories.
One-of-a-kind and edgy website design.
What we didn't like
The font on the About us page could be more legible.
Product description could be more informative.
Overall, the website design is unique and feels fierce.
Stone Forest is a one-stop solution for bath, kitchen, and garden ware. The founder Michael Zimber was a climbing and rafting guide for ten years. Later, he started Stone Forest by sculpting products.
Now, Stone Forest is a group of artisans and designers focused on bringing the elegant simplicity of natural materials into the bath and garden.
What we liked
Minimalist design
Monochromatic color. The black and white color scheme is exquisite.
Stunning photography that showcases great close-ups of the products.
Graphic and attractive pages.
Detailed product pages with stunning images.
The brand aesthetic created by the website design is soothing and swanky.
What we didn't like
Every detail was taken care of with precision. We think there is nothing you won’t like.
Telegramme is a line of fine paper goods and vintage, mid-century Americana-style paper prints. It was founded in 2014 and has grown into a successful Shopify store. Their website design is colorful and funky.
What we liked
The vibrant color theme of the website.
Easy to navigate categories.
One-page website, making it easy to find products.
A Personalized prints category.
Specializations are mentioned on product pages.
What we didn't like
We didn’t find anything we didn’t like. Telegramme's website of is like a little pop-up shop where you go in and get something for yourself.
Best Shopify Stores with Impressive Copy
What you write on your website also plays a massive role in hooking the audience in as good copy has the power to influence your visitors. Here are some Shopify stores with impressive copies to win the target audience.
Chubbies is one of the few brands which has nailed the casual but practical copywritng. You visit their website and are taken aback by the flawless delivery.
What we liked
The fun and engaging copy on the homepage
Inclusion of Black lives matter and the Love is Love slogan.
Size inclusive clothes.
Colorful and vibrant website design.
The witty product names
What we didn't like
From excellent copy to fun graphics, it’s safe to say Chubbies have a unique Shopify store. This results in us not finding anything we didn’t particularly like.
Chip and Jake took over their 100-year-old family business and redefined it. They partnered with high-level Michelin star restaurant chefs and worked with the best raw material providers.
Finally, they created MadeIn Cookware that produced the best cookware for home kitchens and restaurants.
What we liked
Their Shopify store is well arranged with killer photographs.
About us, the story page is concise and to the point.
What we didn't like
The product categories aren’t easy to find for first-time visitors.
The store looks a bit outdated and could use some sprucing and creativity.
Around the 1950s, the Austrian-trained, fifth-generation blacksmith reached Canada. He started John Hauser Iron Works in the basement of his Ontario home. Hauser first focused on wrought iron furniture but later expanded to patio furniture.
What we liked
The Hauser online store is sleek, classy, and elegant with a white background.
Product categories are easy to spot, and they have a navigable website.
The website copy is written insanely well, along with the product details.
Product photography resembles the quaint and luxurious brand voice.
What we didn't like
Nothing. This Shopify store is one of the best we have ever visited. Great design, Amazing Copy, and Intuitive website.
Best Shopify Stores for Beauty, Cosmetics & Grooming
Look at that fantastic pop of color on the website! Isn’t it stunning? All Beauty and Wellness stores target their audience with visual appeal. Then I Met You was founded by Charlotte Cho, who was inspired by Jeong.
What we liked
The brand’s color palette is stunning. It uses vibrant colors that appeal to the senses. When you visit their website, you feel like you want to buy their products just by looking at them.
Product photography and not to mention attractive packaging grab the attention of visitors.
Brand voice digs a bit deeper and pleads with the audience to “Glow together”.
What we didn't like
They could improve the product categories. For example, they can add categories like Face, Body, Gift sets, etc., rather than clustering them all in the same place.
Vineeta Singh founded Sugar cosmetics and is now one of the most successful brands in India. This Shopify store became the go-to make-up place for every other Indian woman.
What we liked
The website is skim-friendly, yet it has cool features like quizzes and infographics to hook visitors.
It is different as compared to other makeup store websites. It portrays a fun color palette and has a lot going on on the homepage.
What we didnt like
They could improve the look and feel of the online store as it looks messy and crowded.
Difficult for users to navigate because moving around on the website can get confusing.
Make-up for Melanin girls is the showstopper when it comes to the best Shopify stores for beauty and makeup. The brand is meant for girls with melanin who find it hard to get make-up in their complexion.
What we liked
The online store is elegant and follows a clean design.
We loved the beige and brown color scheme because it screams class!
Well-structured website.
What we didn't like
Insufficient product photos and trial options in the product section. It is challenging to buy makeup online if you can’t virtually try it.
Studio Proper, founded in 2010, is a store based in Melbourne. and it is all about Tech and Innovation. Studio Proper sells technology for you, your business, and your pet.
Many believe that Factory 43 is not a pure tech company, but it would be nowhere without technology. Andrew and Veronica started Factory 43 out of their mutual passion for humor and printing.
What we liked
A good look at the screenshot above and tell the picture is moving. A simple, creative, and animated background video is eye-catching.
The About us page is detailed and has background information about the brand and founders.
What we didn't like
The product description page looks empty and doesn’t have much information.
The Hem is the best brand in the game for Homeware and has factories based in Europe. It takes all environmental responsibilities a company should take. Their designs are outrageous and decadent.
What we liked
The website design is polished and modern.
Their about us page has an exclusive background video that steals the show and arrests the visitors.
The product details are crisp and clear — No unnecessary fluff.
What we didn't like
Nothing. It is one of the most no-nonsense e-commerce stores we have ever visited.
Lunchskins was developed by Kirsten Quigley, who was fed up with throwing plastic lunch boxes every week.
She has a background in environmental sciences which forced her to consider an alternative, eco-friendly solution. Lunch Skins offers a plastic-free way to wrap lunches on the go.
What we liked
The planet-friendly angle of the brand is focused on the website.
Hero products or Best products displayed on the home page.
Great animated motion graphic product video in the online store.
What we didn't like
Homepage design could be improved like the About us page with better visuals.
While some health food brands only focus on weight loss, Nutriseed believes in a holistic approach. They believe that every mouthful of food should nourish your body and be delicious.
What we liked
Powerful messaging on the homepage - with bold font.
Lengthy and informative product description, along with FAQs and Quantity.
What we didn't like
The brand color scheme is a bit bland.
Product photography also lags. It's nothing we haven’t seen before.
Burga is an online store for high-end accessories. You can get luxury phone cases, AirPods cases, etc. on the website. What makes Burga unique is how they take everyday boring items and – with a bit of magic and extreme imagination – turn them into lifestyle & fashion accessories.
What we liked
Dreamy website design
Perfect usage of user-generated content to build trust.
All the available categories are present on the homepage
Well-structured product pages with great videos
What we didn't like
Burga’s Shopify store reflects the premium brand voice of the company, and creates an intriguing brand personality. All in all, there is nothing we didn’t like about the Shopify shop.
The brand Leo Et Violette was founded by a Parisian couple. Their goal is to offer elegant, timeless, and functional products at fair prices. The couple opened their own Shopify store in 2013, and since then, there has been no turning back.
What we liked
The fantastic online store of Leo Et Violette is chic and modern. Everything on the website screams elegance, from the product photography to the colors.
Even though most of the website language is French, the About us page is in English, making it easier for a global audience.
The filters and product pages are well-designed for a better user experience.
What we didn't like
French language on the main page can be jarring for global visitors, even if the product pages are in English.
Mukluk is a Traditional Canadian winter boot and is the world’s warmest. Manitobah Mukluks is bringing back indigenous footwear to the world.
What we liked
The brand story and goal are mentioned right on the home page.
The hero products/bestsellers are given much space to grab more attention.
Creative product page with separate pricing, details, and reviews drop-down sections.
What we didn't like
Mukluk can be the first indigenous footwear brand to go big if it can successfully become a prominent part of its brand identity. However, they’ve so far failed to drive home the point of indigenous footwear.
Sole Rebels is a footwear brand based in Ethiopia where every shoe is handmade and is guaranteed to be environmentally friendly — resulting in a zero-carbon Shoemaking process.
Furthermore, some of the profits made from the brand are donated to better the communities in the origin country.
What we liked
Sole Rebels didn’t fail to highlight their key selling features: handmade, eco-friendly, and giving back to the community.
The website design is sleek yet sporty but could be improved.
What we didn't like
Insufficient product images. They can add product videos and higher-quality images.
More information about the artisans who craft the shoes.
Suta means “thread” in Hindi. Sujata and Tanya came together to develop Suta, an indie clothing label that sells traditional Indian wear. The brand has risen to prominence in the past couple of years. It’s prevalent for its unique designs and authenticity.
What we liked
Their fresh new take on product photography is kids adorably wearing sarees, real-life women wearing the outfits, and being photographed. It is a great way to win the audience.
All the categories and collections are accessible from the home page.
What we didn't like
While the ideas behind the collection names and products are brilliant, the copy fails to live up to the expectations. We think It could be better.
Taylor Stitch is a clothing line with a unique goal. Their sew-to-stitch model is environment friendly. The brand realized how harmful the fast fashion industry is; that’s why they are finding ways to save resources and the environment.
What we liked
The overall brand message is to make eco-friendly clothing and generate less waste.
Aesthetically pleasing product photography of various collections.
The brand color scheme is perfect as it matches the brand voice.
Well-designed product page with additional product photos and specifications.
What we didn't like
They have paid attention to every little thing while making the website. It is one of the best Shopify stores for fashion.
Tattly is a temporary tattoo solution for people who want tattoos but want nothing permanent. This Shopify store was founded because Tina Roth Eisenberg was tired of seeing poorly designed temporary tattoos on her daughter’s arm.
What we liked
The artsy and colorful design is a gamechanger.
Important categories appear on the homepage without much brand introduction.
Product descriptions are written extraordinarily well and look like they came from scrapbooks: artistic, vibrant, and beautiful.
What we didn't like
A brand tagline at the beginning of the home page would be more impactful than the product sections.
After seeing her daughter struggle with multiple allergies, Denise Woodard thought of starting Partake Foods in 2016. Partake Foods offers a selection of delicious, allergy-friendly foods that those with and without food restrictions can enjoy and share confidently.
What we liked
The yummy-looking color palette boosts the appetite. No dull colors!
Major differentiative points like allergy-friendly, vegan, and gluten-free ingredients are mentioned on the home page.
Exceptional food photography that stuns the viewers.
What we didn't like
Product categories are only available on the left-hand side of the menu, it should be more accessible.
Product pages could use more photos/videos to lure customers in.
There is no introduction necessary for Redbull as this energy drink has been a popular beverage for decades. Better yet, it also has a Shopify shop, making it even more accessible for customers to buy their products.
What we liked
The website color scheme syncs with the product. That is good branding.
Categories - Men, Women, and Accessories are well sorted out.
High-quality graphics and website design.
What we didn't like
Nothing! One of the best Shopify stores. It is as cool as they come.
Beauty Bakerie is one of the top Shopify stores that we must mention. This is because Cashmere Nicole, the founder of Beauty Bakerie, creates cruelty-free beauty products that both men and women can use.
What we liked
The Barbie-inspired color scheme on the website is stunning.
Creative and artistic product photos make the online shop gorgeous.
Integration with Instagram.
What we didn't like
We couldn’t find anything we didn’t like. The shop is an It girl’s heaven! On top of that, they are a brand for make-up lovers activists!
Like Beauty Bakerie United by Blue is also a brand with purpose. They fulfill social responsibility. United by Blue may be an apparel brand, but they prioritize sustainable materials and ethical manufacturing to lead the charge toward better business practices.
What we liked
The incentive United by Blue provides buyers- for each piece of clothing bought, one pound of plastic will be cleaned from the ocean for each piece of clothing bought.
Lovely website design. Minimalist but impactful.
Elaborate product descriptions with fabric explanation.
What we didn't like
The first section of the home page should carry the brand messaging.
How do I set up a Shopify store?
Sign up for Shopify
Choose a name for your store and add personal details
Create your store by adding new pages, like the Home page, About us, Categories, etc.
Starting adding products to your store - add images, description, pricing, shipping details, etc.
After adding products, you can start adding collections to sort out your store.
You can add a Menu to your store to make navigation much more effortless. Go to Online Store > Navigation > Main menu and add a new menu item.
Choose a theme from Shopify and customize your store accordingly.
Build the checkout page by going to Theme Settings > Checkout
Set up shipping options.
Connect payment gateways and launch your store.
How Much Does it Cost to Set Up A Shopify Store?
You need no money to set up your Shopify store. It offers a 14-day free trial. But if you want to launch your business, you need to pick a plan. Shopify offers Basic ($29/month), Shopify ($79/month), and Advanced plans ($299/month) as shown below:
FAQs: Shopify Stores
How do I find Shopify Stores?
There are various ways to do this, but the simplest method is to use the inurl command on Google. Using inurl:myshopify.com, you specifically tell Google to only look for websites with the URL myshopify.com in them. This way, you’ll be able to see every Shopify store on Google’s search results.
Are Shopify stores successful?
Yes, Shopify stores are successful as they have contributed 319 billion to the economy so far!
Do big companies use Shopify?
Yes, Big companies like Redbull, Heinz, Fashionova, KKW Beauty have created online stores with Shopify.
Are stores on Shopify legit?
Yes, stores on Shopify are legit. However, you should still be careful of scams. One way to avoid fraud is to use websites with payment methods like Accept Payments Anywhere, PayPal, Stripe.com, etc.
How many Shopify stores are there in 2021?
1.6 million businesses around the world use Shopify.
What should I sell on Shopify?
T-shirts are the most sold items in Shopify stores. But you can do a market study and cater to the gap in the market by selling things people need but don’t easily get.
What are some examples of successful Shopify stores?
Budweiser, Tesla, and Red Bull are the most successful Shopify stores
Conclusion: Shopify Stores
Opening a Shopify store may seem easy but running it is equally challenging. To launch a successful business out of your Shopify store, you need to:
Create an attractive website design.
Write engaging copy.
Upload high-quality product photos.
Use creative photography.
Build a brand personality.
Once you have figured out what you are selling and how your brand is different from others, you can create something unique.
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