Until social media came along, there was no such thing as viral. But in 2005, YouTube came along, and soon after that in 2009, the term viral was used for the first time. A video called "David after the Dentist" became viral.
It is the video of a young boy who is high after his appointment with the dentist because of the medicines. The video gained millions of views and also became a meme. That was just the beginning of the social media phenomenon. Social media made it easy for people to share their lives.
The audience became more and more interested in video content. Because dynamic videos became more exciting than static pictures.
In this age of social media where every other person has joined Facebook or Instagram, video has become an integral part of our lives. Even marketers are beginning to see that video marketing is the way to go.
The human brain responds to movement, so if you place a video in a static background, most of the audience's attention will be diverted to the video. In 2021 according to Wyzowl, 86% of businesses rely on video as a marketing tool.
For marketers, video is an essential marketing strategy, they believe that users retain 95% of the message through a video. Here is why you should start using social media video marketing for your business-
Every business needs to leverage social media platforms. But to create videos that appeal to the audience you need video editing apps and tools. In this post, we have curated a list of tools that will help you create awesome videos- starting from recording tools to editing tools.
Adobe Premiere Pro is the giant of video editing. If you want professional-looking videos then the is the video editing app to go for. It is used by video editors who are more experienced and want high-quality videos. This incredible tool can help to fine-tune the audio, adjust the colors, and do more to create professional-looking results. Its many features include -
All these advanced features make Adobe Premiere Pro the best video editing tool there is. However, if you are in a rush and want to create videos fast then you should choose another app. Adobe Premiere Pro is for professionals who have already a basic idea about video editing. It is not a mobile app but a desktop app that can transform raw video clips into incredibly amazing professional videos.
While Adobe Premiere Pro may be a tool for weathered video editors Magisto is a tool for all. An influencer can easily use it so can a teenager just trying to figure out social media. Magisto is available in both a web-based as well as a mobile app. Moreover, it is a free video editing app. It supports photo uploads, HD movie downloads and has premium editing styles. Here are some features of Magisto which make it one of the best free editing tools in the market -
The reason why Magisto is so incredibly popular among people is that it is easy to use. You do not have to be a video editor or a professional to use Magisto. On top of the ease of use, the free version of Magisto makes it more accessible to users. Magisto video maker is a great option for video marketers on the go because it creates videos that are optimized for content marketing platforms, social media, video advertising, and email marketing.
Social media video apps are plenty in numbers, but InShot is one of the best social media video makers on this list because of its popularity. While there are not many guides or instructions about how to use InShot, it is pretty easy to use.
However, one can't record a video on InShot, you can do video editing but video creation/recording is out of the question. Below we have mentioned a few features of InShot which makes it one of the best video editing apps.
InShot is a famous video app because it creates stunning videos for social media channels. There is a free and paid version of the app. If you want to unlock all the features, like more filters and video effects then InShot Pro is the app’s premium version. It has three price tiers: $3.99 per month; $14.99 per year, which includes a three-day trial; or a one-time charge of $34.99 for lifetime access.
Social media marketing requires sharing catchy and attractive videos. But one can't always hire an editor to do the job. Wonders hare's FilmoraGo is for people who aren't well-versed in video editing. If you are in a hurry and do not have time for giant video production, then FilmoraGo is your answer. Here are some features which make FilmoraGo a user-friendly video editing tool -
FilmoraGo is a video editor best suited for android. If you want to create impressive videos for loved ones then this great app with a user-friendly interface will do the job.
Social media videos not only mean Instagram Stories videos but also YouTube Videos, Videos for your Website, and Video emails. While other video editing apps may be meant for amateurs, Wave Video editor is for marketers who want to make an impact. Wave is a video marketing platform that combines a first-rate online editing toolkit, cloud-based video hosting, and a landing page builder in one place. However, it also has a few drawbacks.
Wave is suitable for making, repurposing, and publishing videos on websites, blogs, social media, and email. It's a social media video maker that has the ability to create long-form videos.
As the name suggests Adobe Premiere Rush is to catalyze the video editing process. It is suitable for vloggers and social media influencers who are always in a hurry to make social media posts. Adobe now has three video editors, one is Premiere Pro for the professionals, Premiere Elements for amateurs and hobbyists. But Adobe Premiere Rush is for anyone who is on the go. Rush makes video creation easy because of its amazing features
Rush lives up to its demand of being the all-in-one Video editing tool for online video creators. It s the best social media video appoption for people who do not want to spend much time in front of a screen. However, those who want to fine-tune the video can use the Project Sync feature which makes it possible to start an edit in Rush then send it to Pro.
Clipchamp is the new kid in the block of social media video apps. It is an amazing option for anyone with no background in editing. On top of that, there is a free version of the app, you can try out. This app has had many mixed reviews but if you are looking for a free app, other than Magisto and InShot, then this is the app for you. Some of its creatures are mentioned below -
This app is beginner-friendly. If you are just trying your hands in editing, then Clipchamp can be helpful. It is easy to use and the UI is minimalistic.
In 2014, Instagram rolled out Hyperlapse and changed the way we would do time-lapse videos forever. This intuitive video app makes it easy to record videos at high speed, almost 12X faster. On top of that, you can also use this app to normally record a video. Get a Scorsese movie effect without buying the Extra equipment. Here are some cool features of Hyperlapse you can exploit.
The drawback is it is only good at creating time-lapse videos. Other than that, the features are few and scanty. There is nothing much you can do with this video editing app. It can be a feature in an app, rather than a whole app. However, it is free and you can download and use it whenever you want.
Offeo is not a social media video app but a web-based video-making platform that can create catchy and scroll-stopping shirt videos in minutes. It is perfect to create social media ads. You do not need prior visiting experience to use Offeo. Here are the features that make Offeo the favorite social media video maker among the non-techy
It is an accomplished, polished, and professional product- that delivers amazing video and animated videos as well. This tool is a must for any entrepreneur, blogger, business, or agency. It but only saves time but money. Thus increasing your productivity. The best thing about Offeo is audience also loves it! You can create impressive and impactful social media videos through Offeo. Here is a complete playlist on the basics of Offeo.
While making professional-looking videos we use Adobe Premier Pro, there are times when we need to churn out flashy videos quickly for social media. In times like this, Animoto comes into play. You can use various media files and create compelling videos. Animoto is for the non-techy people who don't want the hassle of going through a video editor, it is for all those who want the video content fast! This tool has many excellent features which make it one of the most sought out social media tools.
Animoto is widely used because it can work well on Desktop devices, Android devices, tablets, and the iPhone. However, recently the pricing of the product has been going high and customers aren't happy about it. Keeping that aside Animoto is a tool you would want in your corner to create video content fast.
Adobe is rumored to be hard to learn. Features with a steep learning curve have made it difficult for new learners. However, thanks to Spark video creating has become easier. It is perfect for creating social media posts like Instagram stories, Facebook posts, presentations, etc. If the project is simple with one page then Spark can be used to make it. Spark has many interesting creatures which make it more than a video creator -
Adobe Spark is a three-tier tool you can use not only to create social media videos but also to build an online brand identity. It is the total package for anyone looking to make an impact online. Small businesses can profit immensely from this tool.
If you can't afford expensive editing software then Shotcut is your answer. It is free and open-source software. This means that developers from around the world can contribute to the software. Even though it is free, the only price you have to pay is learning. This tool has a steep learning curve. It is packed with features for everyone to learn from. The features mentioned on its official website includes-
Shotcut might be a complex tool to use. It has many basics and essentials of video editing and also has some advanced features as well. You can watch various tutorials on the editor to learn the ins and outs of the software.
As soon as WiFi and Instagram became a thing, the video became a prime content type on social media. Even though the internet is flooded with varieties of social media video apps you need to choose your tool carefully. If you want to edit explainer videos then Adobe Premiere Pro would be your best choice. But if you wanna create some mind-blowing, captivating, and engaging short social media videos Offeo is the best option. Try out Offeo Animation Maker to make animated videos with just a click!
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