Instagram Stories are quick and playful, full screen and attention-grabbing, authentic and real-time.
There’s no pressure to be perfect. Stories fulfilled our need to consume, interact and share interesting content.
Stories are optimised for vertical viewing for full-screen experience without interrupting user behaviour.
In Stories, you have to capture their attention within 3 seconds.
Today we are focusing on Ads in Stories. Showing you examples, tips and tricks to create Stories that stand out and achieve better returns.
Based on millions of stories ads being created, the stories that worked can be categorised into 3 Pillars.
Prelaunch
Tease/Introduce
Launch
Feature/Reveal/Highlight
Post-Launch
Demonstrate/Show/Educate
People consume content “on-the-go” 70% of the time. Capture attention while keeping your messages clear.
80% of the people leave within 3 seconds, show your brand logo or product will help in achieving recall.
80% of the people leave within 3 seconds, show your brand logo or product will help in achieving recall.
What’s the main objective of your ad? Is it to increase brand awareness, to tease or encourage conversion for your lead magnet?
Vary speed to capture attention. People can absorb more information at a fraction of a second now. You can afford to speed things up to tell more in lesser time.
Top performing ads had shorter scenes, on average 2.8s per scenes vs 4.1s for lower performing ads.
We know that 70% of the people interact your stories on the go and most are probably on sound-off. That doesn’t mean we should discount the power of sound. It adds richness and rhythm to a Story.
Stories Ads that had branding at the end with a strong call to action performed better among audiences who view the ad in full.
The beauty of Stories is that we are allowed to experiment and get creative. Nobody is going to fault you for any mistakes. Free yourself from the thought of having to create a “one hit wonder”.
That’s all we have for now! Now go and get creative and create engaging Stories that your audience love.
OFFEO is the only online video platform that enables you to have full creative control to create videos that are truly relevant for your brand, it comes with thousands of beautiful motion graphics you can drag-and-drop easily.
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