Instagram Stories is the new popular kid in the block.

It is estimated that there are over 250 million daily users that interact with IG stories. That’s a lot of millions to potentially reach out to and grow your brand awareness! 

Let’s face it, creating content to attract these people can be really difficult. We’re here to help. Let’s go though these 4 quick tips on how to create impactful Instagram stories.

Create IG Stories with the best practices that converts your audience effectively.

OFFEO contains thousands of templates to help you get started with your instagram stories.
You can easily create an ad within minutes.

Make instagram stories that sets an impression

Instagram stories has a different way in marketing your content. But it can be definitely fun to see how it engages your audience

Tip 1

Make sure you are on the right dimension.

Resize video for Instagram. Vertical videos are best used for stories. Use an aspect ratio of 9:16 with dimensions of 1080 x 1920

Tip 2

Encourage your user to swipe up

Use animations to encourage your audience to swipe up. Swiping up leads them directly to your site which brings you one step closer to a conversion.

OFFEO has lots of graphic elements to help encourage swipe up

Tip 3

Engage your audience with animation

Motion graphics entertains your audience. It keeps them engaged and guides their eyes around the video. Think of it as the video form of an infographic. Stand out from the clutter and stop that thumb from scrolling with the non-stop action of moving visuals.

OFFEO provides a huge library of graphics to choose from. 

Tip 4

Keep your messaging short and to the point

There is the time limitation to IG stories, so keep your video short and message clear. That helps the user digest the information in a few seconds before they drop off.

Not sure where to start ? Give OFFEO a try.

Offeo is designed to help create Instagram Stories easier

OFFEO has thousands of templates to help you get started easily. 

Here are a few steps to create your Instagram ads in a few minutes!

Select your format

 Choose the vertical format on offeo project page.

Select Design

We have thousands of beautiful templates to help get you started


You can swap the images, font type, background color, etc.

Preview / Render

Save your video (MP4) is the relevant format of IG Ads.

Start Creating
Chao Quan Choo

Chao Quan Choo

UI Designer at OFFEO