Content Marketing is dynamic and ever-changing. Content marketers understand how long-form content, SEO, social media and video help raise brand awareness and build a loyal audience, but others in our orbit sometimes need convincing. That’s when having the right data comes in handy. Recent research shows why today’s brands continue to prioritize content in their marketing mix. When making your business case, keep these industry stats and insights in mind.
Original article at Forbes by Krystle M. Davis
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