World Social Media day was first celebrated by Mashable on June 30, 2010 to focus on the impact of social media and its role in global communication. Mashable is known to use social media to connect various cultures, movements, and fandoms. The first social media platform--Sixdegrees was launched in 1997 and was founded by Andrew Weinreich. The website permitted users to list their friends and family members and had various interesting features like bulletin boards, school affiliations and profiles.
