What is a Video Intro?
If you’ve tried creating videos, then you know that it’s a complex task. There are various aspects involved, from creating scripts, recording, editing, and even managing your channel.
But when it comes to creating videos for marketing, you should pay close attention to details, including the intro, which is actually an important part of the video.
In this article, you’ll learn more about the video intro and why it’s important, along with tips on how to effectively grab the attention of your audiences.
Benefits of Intros
The intro part is very important because this is where your audiences will find out about you and what you do. This is where you will introduce your brand and perhaps talk about your channel.
If the intro doesn’t do any of these, then you better do your intro again.
- Length: Ideally, your intro shouldn’t go beyond 15 seconds. Otherwise, people might get bored and won’t finish watching it.
- Placement: Intros are usually placed at the beginning of the video. However, others will place it 30 seconds or 1 minute into the video. Whatever works for you is fine.
What to Include and Keep in Mind
As the name suggests, the intro video is meant to introduce the content of your video. This will serve as your presentation card, which means that it should include the following important elements:
1. Name of Channel or Brand Name
In your intro, you should be able to include the name of your channel and include any information that will give viewers an idea of what your content is about.
You may also add a logo or any image that identifies your brand. Be very mindful of the font and color to use for your image because this will represent your brand. Bad representation could affect your reputation.
2. Video Length
The goal is to make a good impression on your audiences by creating interesting videos. But you shouldn’t make it too long that you’ll bore them.
This is why it’s best to keep your video intro within the 10 to 15 seconds limit. If you go beyond that, you could end up driving your audience away.
3. Sound and Music
It’s highly recommended to have a distinctive jingle for your brand. This will help viewers to easily identify you even if there are no visual cues.
4. Intro Placement
Ideally, your intro should be placed somewhere during the first 5 minutes of the video so it won’t disrupt the rest of the content.
As mentioned above, the video intro is meant to introduce your brand and channel so it makes sense to do it at the start.
How to Create an Intro Video for Free
These days, creating videos should be easy since there are now plenty of tools that you can use. When it comes to creating intro videos, you can rely on OFFEO’s Intro Maker. It’s a free video maker for creating intros, allowing you to create interesting introductions using readymade templates.
So even if you don’t have any knowledge and skills in video designing, you should be able to create high-quality video intro with ease. There’s also a wide range of professionally designed templates that you can choose from. Within minutes, your video intro will already be made.
At OFFEO, our online Intro Maker is a great tool to help you unveil your new brand logo or showcase the existing one. There’s a wide range of color and lighting options to choose from, allowing you to easily transform a simple image into a captivating and remarkable logo to represent your brand.
Therefore, you would be able to easily create a dynamic video with varying animation features and colors. Our features will let you create a selection of videos, images, and logos that you can use as promotional materials for your brand.