Why do you need social media marketing tools? The social media landscape is a highly dynamic. Staying ahead of the competition means familiarising yourself with all the latest trends and developing a proper marketing strategy.

Managing these campaigns across the various social media platforms can be overwhelming. Fortunately, you don’t have to do all the managing alone. With our top 10 social media marketing tools, you can effectively organise and manage with ease.

1. Hootsuite – Social Media Management Platform

With so many social media accounts to handle, scheduling and maintaining posts can become a bit too much of a hassle at times. Imagine being able to manage all your social media accounts through a single channel.

Hootsuite is a great social media marketing tool that lets you access and handles all your social media accounts through a single dashboard. You can easily schedule and maintain a steady stream of content across all your social media profiles. Schedule up to 100 posts on any of the social media platforms.

The materials are stored on the cloud so you will never lose any of your scheduled social media content. You can also store passwords, profile details and login information securely.

hootsuite example

2. Buffer – Social Media Management Platform

Buffer is a time-management tool that lets you easily schedule posts ahead of time. Easily add social media content to a queue while browsing.

Buffer also offers some useful features. Just to name a few:

  • Link Shortener. You can shorten any link that you post
  • Analytics. Data performance of your posts (information that can be useful to your brand’s online presence)
  • Team function. Allowing collaboration between you and your team members oversee the content and add their inputs right through the tool

Take a look at an introductory video by Buffer below:


3. Lithium – Customer Engagement Platform

Lithium is a handy social media marketing tool that lets brands connect with their customers. Apart from managing and organising social media posts, Lithium enables you to monitor conversations regarding your brand. Communicate and engage in conversation with your customers directly.

Being able to keep tabs on these conversations regarding your brand, gives you good sensing of whether you’re heading in the right direction. You can also reply to comments directly through the platform. A real handy tool when your brand needs to be really engaging.

lithium example

4. Buffer Reply – Social Media Engagement

Managing customer messages and responding promptly can be overwhelming. Especially with several time zones involved. Buffer Reply takes care of responding to these messages automatically.

With a single inbox, you can respond to messages from all different social media platforms.

buffer reply logo

5. AdEspresso – Advertisement Management

AdEspresso is an excellent tool that simplifies social media advertising for you. It monitors a real-time analysis of your social media ad campaigns. Pinpoint  with data the type of content that is resonating with your target audience.

Through the dashboard, you can easily create, optimise as well as promote your ad posts. For example, if you have a Facebook page for your brand, you can create and boost posts directly from AdEspresso.

AdEspresso is your best option if you are looking to streamline your ad campaigns through a single channel.

6. MeetEdgar – Managing Evergreen Content

MeetEdgar is a social media management tool that allows you to schedule content and monitor traffic across all your social media platforms.

You can re-share engaging content on Facebook, Twitter and Linkedin profiles through a single web plugin. It also allows you to monitor traffic.

MeetEdgar also includes a category based scheduled re-sharing tool that diversifies the content being shared so that your audience never gets bored.

meetedgar example

7. Bitly – URL Shortener

Say goodbye to long URLs! Original URLs can be very lengthy, take up extra space, hard to share and hard to remember. Bitly is an excellent link shortening tool that takes long URLs and shrinks them into an easily shareable length.

That’s not all. Bitly records a wide range of important user analytics associated with the link. You can see how many times a user interacted with your posts and other relevant metrics.

8. Mention – Real-Time Media Monitoring

Mention is a useful tool that lets you monitor all conversations in association with your brand; across all social media platforms, blogs, forums and websites.

Stay one step ahead by always being aware of what your customers are saying about your brand, products and services. This form of raw and honest feedback gained through direct customer engagement is priceless. Gain insight about improvements needed or genuine concerns of the customers.

The tool sends you an alert every time your brand name is used in a conversation or a discussion. The information you gain from here can be used to your benefit by understanding your target audience and marketing strategy.

mention example

9. Canva – Image Maker

Visual content is always a sure way to grab someone’s attention. Canva is a great tool that lets you create visually-appealing infographics, cover images and thumbnails.

Canva is very simple and easy to use. It comes with tons of gorgeous templates that you can easily incorporate and edit to suit your needs. The drag-and-drop functionality letting you easily add images, edit and download your final product.

10. PromoRepublic – Social Media Management Software

If you have limited resources you can try using PromoRepublic. This social media management software allows to put on autopilot all your social media accounts. You can create your content in several minutes as there is a base of ready-to-use templates, designed by professionals. In addition to this, you can schedule and manage your posts and report on your social media performance.

For agencies, there is a white label social media software. It saves marketers time managing clients accounts and gives a possibility to manage more projects simultaneously – try using this tool right here.

promo republic example

11. OFFEO – Video Ad Maker

Maintaining a steady stream of engaging social media posts is necessary to keep the customers interested. Visual content takes the lead when it comes to customer engagement.

Video is considered the best content format when it comes to effective marketing and raising brand awareness. Platforms like YouTube, Facebook, Instagram and Snapchat are embracing the video culture. In fact, data collected over the years confirms the rise of video marketing. According to Wordstream Marketing Statistics for 2018, 82% of the users on Twitter now engage with the platform by watching videos alone.

OFFEO is a great tool that can significantly help you with your brand’s video content. Giving you full creative control, thousands of video templates, music and live preview, there’s everything to like about OFFEO.

Bonus Mention: Outgrow – Quiz Maker

Outgrow is an interactive marketing platform that lets marketers and digital agencies create quizzes, calculators, chatbots, and assessments to boost their social marketing efforts. This quiz maker helps companies generate new leads and increase their social footprint. Moreover, it can be used to engage customers. Interactive content adds value to the customers while generating valuable client information. This, in turn, can be used to nurture and segment the leads generated.

Outgrow’s interactive content can be used to generate viral traffic and increase high-quality leads and conversions.


Customer engagement and content creation goes hand-in-hand. Create content, schedule them, learn from the data and make necessary adjustments. Rinse and repeat to improve your ROI in the long run.