12 Thanksgiving Social Media Posts Ideas and Examples

January 6, 2023

With the holiday season preparations in full swing, businesses hunt for ways to celebrate and grow their brands. Thanksgiving social media posts are a great way to get attention from your audience while also establishing relevance during this grateful season. 

For social media posts to stand out, you need great visuals. Killer visuals are vital to a post being viewed as a success. 

Therefore, follow this article for more inspiration if you want to create thanksgiving social media posts that help provide some brand relevance. 

Here, we have listed a few ideas for your social media posts to encourage customers to visit your profile even more. Let's begin!

12 Ideas for Social Media Thanksgiving Posts

An Inspiring Quote

Thanksgiving can be a great time to share on social media about your clients, team, or business. You may not be the most creative person on the internet, but if you can post a nice picture and some inspiration for followers, why not do it? 

Write something touching and inspirational, so everyone has a good holiday, and it's a happy time for your business. It's a great way to foster a sense of community and inspire your followers to do something nice for someone else. 

One thing you can post is a nice photo of your team, clients, or shop and write a Thanksgiving-themed quote in the caption. Share something thoughtful and touching. Keep it short and sweet — and don't forget to add a little holiday spirit! 

Furthermore, you should get your audience to engage more on your page by inviting them to think about this day and what they are most thankful for. It’s a great way to get more dialogue going with them!

Organize a Giveaway

Thanksgiving is not just for family - it is also for the people who have supported your small business all year long. Give them something nice to show how much you care with an Instagram giveaway! 

You can give away anything, whether it's one of your most loved products or services or something you purchased to give away. It’s not just about you. You can invest in other small businesses by teaming up and hosting a giveaway.

Let people know about your contest by asking them to share it or tagging a few friends. It doesn’t matter how you do it, as long as you’re spreading the love and getting some additional exposure!


Your followers are an essential part of your company’s success—they buy from you, share your posts, and provide valuable feedback. They can also help you make a difference in the world. 

If they’re not feeling up to donating or providing food, there are other ways they can make a difference. One way is donating a percentage of your proceeds to a charity on a specific day or for the entire holiday season. 

Your customers can help simply by shopping with you! For a personal feel, choose a charity in your town. Your customers and clients will feel motivated to purchase because they know their money will help people in their community. 

To amplify this, you could plan to donate the proceeds from your fundraiser during Thanksgiving week.


It’s the season of gratitude and generosity! If you own a business, take time to think about those in need because giving back is what Thanksgiving is all about.

Consider donating to those in need or giving your customers a discount to show your appreciation. You don't always need to take care of things alone. Invite your customers to be a part of it — whether that's by volunteering in person, donating clothes, or something else! 

You might take this approach when cooking for one and need help with making and serving the food, or when you're trying to send clothes to charity and need the help of others.

Personal Touch

There’s nothing more personal than a moment on a memorable holiday like Thanksgiving. Share your stories, so people feel connected to your business! 

Work up the courage and make a short video to share your story and what makes your company special. The stories will be very touching and memorable for those who watch.

Posting a photo of a seasonal stock graphic and writing a caption about what you’re thankful for is a great way to promote your small business on social media. 

Sharing your customers’ testimonials and stories will also help boost your social engagement. You can also share thanksgiving jokes with your social media followers to build personal connections.

Create a Challenge

Thanksgiving is a time when many people are with their families. And for your business, you can make them feel like they're not missing out by creating a fun challenge on TikTok or Instagram. 

Encourage your followers and customers to get involved with your company by challenging them to post videos and pictures. 

Share the videos and photos on your social media channels to make them even more personal. It's not just fun to chat with your followers and increase your social media engagement. It also helps you bond with them, so they feel connected to you.

Say thank you

Thank your customers! They are the most essential part of your business. Without them, your company would not exist. A good way to reaffirm your appreciation is through a social media post. Thank them for choosing you and letting you do what you love for a living! 

A great way to show gratitude is by sending a holiday message and including something special in it. For instance, you could send a small gift with a nice message before Thanksgiving, or you could create a custom post on Thanksgiving Day with a heartfelt letter thanking customers for their loyalty.

Special product

If you’re planning your Thanksgiving marketing campaigns, it's possible to offer a unique product or service that's uniquely suited to the occasion. It doesn't need to be anything significant, but remember that this is a perfect time to think about what might be more seasonally relevant.

For instance, let's say you run a restaurant. You could create a new dish for Thanksgiving or something for a Thanksgiving-inspired drink for those chilly days before winter strikes. Besides that, you could also launch some sort of service that you know people need. Consider what you could offer just during this time and publicize it on social media.

Social media is an excellent way to create hype for your new product or service. By sharing small pieces of content in advance, you make your audience curious and eager to learn more. This way, when you launch this new product, or it’s time to order, they will be more likely to buy it.

Share information

If you want to have a Thanksgiving event you want to share with your customers, you can use social media to accomplish this. 

Social media is a fantastic way to spread the word about an event, party, or dinner. It shares the necessary information with your audience, invites them to come to spend it with you, and informs them of the details about the event. 

Share posts about the event's details, the menu, the prices, information about how to book reservations, and anything else that may be relevant. Use social media posts to create awareness and invite customers to spend Thanksgiving with you.

Create poll

Here’s a fun idea: create a poll on your Instagram Stories and allow people to vote for their favorite option. You can also ask your followers on Instagram to drop an emoji in the comments and “vote” for their favorite option.

Here are some ways to be more personable with your followers on Social Media:

  • What's everyone's favorite Thanksgiving side dish? 
  • How can you make your business even better? 
  • Who else is excited about the game this weekend? 

Invite people to join in and share their thoughts with you!

Create discounts

You may have your own opinion about discounts, but we are convinced the best deals are for Black Friday and Cyber Monday. If you still want to thank your customers and followers with a discount code, we encourage you to go for it.

You can share a special deal, one-time coupon, or even give them something small for free. Just make sure the offer is only valid for Thanksgiving!

Examples of Best Thanksgiving Social Media Posts


In a recent post, Walmart reminded its followers that they were just around the corner if you needed last-minute shopping. This strategy is an excellent one to use — especially if your small business offers holiday products. 

Emphasizing the importance of your business's service to clients will grow your brand and affirm you as a dependable product or service provider.


Thanksgiving is all about expressing gratitude for the good things in life. Thanksgiving is a great time to say "thank you" to everyone who made your business and advocacy possible. 

As Dove’s advocacy is all about empowering women and young people, the brand took the chance last year to thank those that helped move their cause forward.

Dove is a company that has always believed in bringing out the best in people. They did it through their self-esteem project and workshops they deliver in schools.

Furthermore, they also do it to people challenge beauty standards throughout the year. This includes the breast cancer survivor who shared her story with Dove.

Humorous Posts T.J.Maxx

Thanksgiving is a time to celebrate, so break away from your social media feeds full of turkey, carrot cake, mashed potatoes, and pumpkin pie photos.

Instead, inject some humor to catch the attention of prospects. Talk turkey, and people start to worry about the calories. Still, the company very well uses the concept of thanksgiving dinner and thanksgiving traditions with loved ones for social media marketing. 

T.J. Maxx does this well with this post, reminding followers to enjoy the day without thinking about the additional holiday pounds from the turkey dinner. Humor taken from the thanksgiving meal or thanksgiving day is also a great way to create viral posts. 

But be careful of what you post, as it might be offensive for a few people. Always maintain that limit.

In n Out Burger

So many posts, so little time! The mountain of content on social media during Thanksgiving can be overwhelming. 

Finding the perfect post to convey your holiday greeting can also be challenging. Sometimes, nothing beats the old-fashioned "Happy Thanksgiving." A simple post that says how thankful you are for your clients is excellent to show how much you care. This post from In-N-Out Burger is the perfect example.


Influencer marketing is an excellent way for brands to reach out to their market, making their product more relatable. One example is when social media influencer Katy Roach posted an Instagram photo of an outfit she had purchased on LIKEtoKNOW.it. 

The photo showed a Thanksgiving ensemble of a beanie, a jacket, a top, and jeans. All of these items were available for purchase on the app. This strategy can increase sales as most people find this interesting.

Hot Wheels

You might be thinking that this is just another presentation of user-generated content at its best. But it's more than that. It's a lighthearted, playful Thanksgiving post with a message that relates the Hot Wheels brand to one of the day's most beloved desserts.

Next year, Hot Wheels put their spin on this idea, and their marketing team gave it an authentic Mattel touch. You can even hear the engine roaring and tires screeching in the background. The animation took the level of engagement to another level.


Right after Thanksgiving festivities, shoppers are ready to start Black Friday shopping. But you can make a post about your Black Friday deals before the day even starts! Testimonials are a great way to encourage shoppers in advance. Post a preview of the sale items in advance, so people have something to look forward to after all that turkey.

Macy’s pre-Black Friday video post was a success because it gave followers an idea of what kind of bargains they would have after Thanksgiving. The video was just the right length. 

Conclusion: Thanksgiving social media posts

It was long enough to get people interested in what you are selling but short enough that they don’t get bored or lose their appetite. The quality of your product images, design elements, and layout are all crucial for boosting conversions.

Therefore creating the right images and videos is very important for your thanksgiving marketing campaign. You can do this by using the right video editor. 

Our animation video maker will let you create incredible videos with the messages you want to convey to the audience. Our easy-to-use interface and a wide range of templates that you can customize according to your needs help you create videos in a snap. 

After you are delighted with the video, you can simply download it and use it across your social media accounts. So, go ahead and start editing!

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