Social Media Marketing

Video marketing trends 2018

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Video marketing is here to stay. In 2015, many businesses start to use videos in…

The Only Tip You’ll Ever Need to get Started on your Video Marketing Journey

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You’ve probably heard all about video marketing and its purported benefits. “Videos connect businesses with customers!…

7 Tactics for Creating a Winning Video Marketing Strategy

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It’s 2017. And for businesses, this means that video marketing is increasingly becoming a question…

Facebook Cheat Sheet for Business Pages (Updated 2018)

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20 essential video marketing statistics to prepare your business for 2018

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Video is becoming more and more popular in terms of creating content useful for engaging…

Marketing Hall of Shame: Huggies and the Perils of Gender Stereotypes

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In 2012, Huggies came up with an advertisement that consists of a group of dads…

Want to Make a Viral Marketing Campaign? Read This First.

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Marketing is something that’s particularly susceptible to fads and trends. As marketers busy themselves with…

Marketing Hall of Shame: Walkers demonstrates how not to do User Generated Content

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Do not give the internet all powers of decision! Shouldn’t we know better already? In May 2017,…

9 Marketing Blunders You’ll Want To Avoid

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Ask a group of marketers what they think the best marketing strategy should be for…

Facebook: The Apotheosis of Social Video Marketing

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If social video marketing is the holy trinity of the digital marketing age, then which is…

Social Video Marketing: The Holy Trinity of the Digital Marketing Age

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Social – video – marketing: the holy tri-factor of the digital marketing age. In this…

Power-Up Your Pitch with One Simple Trick

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If you’re involved in business, then chances are, you have had experience with delivering a…

Short form vs Long form videos: Which is better for driving conversions?

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We live in the exciting times of digital innovations. Recently, a wave of articles touting…

The Age of Video Marketing is here and here is what you need to know

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Every digital marketer knows the importance of having a well-rounded marketing strategy. But the production…

Showdown: Snapchat vs Instagram Stories for Business Marketing

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Digital technology moves fast, and good ideas get stolen all the time. A prominent case…

7 Runaway Video Marketing Successes on a Tight Budget

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Back in the era of television, prime time commercial slots were dominated by big companies…

On Simon Sinek, or Why You Should Think Twice Before You Start With Why

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Simon Sinek: Celebrated public speaker, marketing maverick, motivational guru, and occasional neuroscience “expert”1. Most people…

7 Top Videos to Get Your Small Business Off the Ground

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Videos, videos, videos.  We all know that they are incredibly powerful tools for delivering content…