Videos are almost everywhere and are said to be the most popular form of content these days. Customers love them and they are the perfect type of content that should be used for your SaaS company. if this sounds like a new term to you it stands for Software as a service. This helps to deliver applications across the internet as a service. To know a little more about it let us look at how SaaS originated.
Hosting of centralized business applications dates back to the 1960s along with IBM and other mainframe computer providers, which conducted a series bureau business, often referred to as time-sharing (or) utility computing. Such services included offering computing power and database storage to banks and other large organizations from their worldwide data centers.
In the 1990s, with the expansion of the internet, centralized computing bought a new class called “application service providers” satisfied all the needs starting from hosting and managing to reduced-cost services, two of 5he largest ASPs were USI, which was headquartered in Washington DC area and future link corporation, headquartered in Irvine, California.
SaaS can be simply defined as the updated version of ASPs. Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is certainly hosted. SaaS is also known as “on-demand software” and web-based or web-hosted software.
SAAS has been incorporated into the strategy of nearly all enterprises software companies. Unlike the other ASP’s which focus on managing and hosting third-party, SaaS vendors typically develop and manage their own software. Most of the initial ASPs offered a more traditional client-server application, which required installation of software on PCs, but the implementation of SaaS only required a web browser to use. Software as a Service (SaaS) can utilize a multi-tenant architecture where the application serves multiple businesses and users. This is in contrast with the software architecture used by most initial ASPs, which mandate that each business or user has its own instance of the application.
The traditional software is usually sold as an everlasting license with a permanent payment whereas, SaaS has no physical distribution, instead, it is deployed almost instantaneously, thereby disadvantaging the need for traditional partners and middlemen. The fee structure of Software-as-a-Service (SaaS) providers generally includes a subscription fee. The subscription fee includes a monthly fee or an annual fee, which can be paid annually or in installments.
To set up new customers, SaaS vendors use a multi-tenant environment termed user provisioning. With the help of this model, a free subscription is made available with limited functionality or scope, and fees are charged for larger functionality or large scope.
The major criteria which play an important role with the growing SaaS is the SaaS vendor’s ability to provide a price that is competitive with on-premises software.
These two are different models of cloud computing services.
The main criteria which differentiate them are- Horizontal SaaS targets a broad variety of customers without any regard to their industry whereas Vertical SaaS refers to a niche variety only, targeting a very narrow variety of customers to meet their specific requirements.
Some of the examples of horizontal SaaS are Salesforce and Hubspot.
SaaS videos can help you get more discovery and thus get into your customers’ minds as compared to others. SaaS videos are growing day by day due to their more appropriate facilities, unlike other Product videos. SaaS videos can highlight the detailed features of a product or service in a very relatable and personal manner. these are very helpful in boosting your SaaS marketing strategy too.
The main qualities of the SaaS video marketing are it’s
SaaS videos marketing strategy is almost wonderfully designed in order to provide digital space and a focus on digital marketing. The SaaS explainer video has provided customers to look into the depth of whatever product they are purchasing. These are some of the factors which support the SaaS explainer videos more conveniently than other explainer videos. SaaS companies are very particular about their security and updates. The promo video made by SaaS, target audience with respect to their needs and hence, prepare the SaaS offering. The explainer video has always become a simple solution to every customer experience and always provided a call to action which advantaged the viewers to communicate with the team. We will be discussing some types of SaaS videos but before that let us take a look at the benefits of Saas video marketing.
The SaaS platform provides the greatest benefits which it delivers as a service to make audiences watch over platforms like youtube to ventilate features and brands of a particular company. The SaaS marketing benefits are listed below
Let us now look at some examples of videos that SaaS companies can invest in.
This is a great way to get your name out there in an exciting and memorable way. Creating an eye-catching promo video will leave an impression on the audience. promo videos are great ways to advertise your SaaS solution without even directly speaking about it. It is very important to know what your audience wants and how they think. It will help you reflect that in the SaaS product video and let them know how your service can be of their help.
Explainer videos and product demos can help you communicate a software service’s value in a succinct and engaging way. People agree that explainer videos help them make buying decisions. Demos and explainers can help break through that short attention span barrier and lead to more sales. Conversions are a sure thing if you use explainer videos. A good explainer video will lead the viewer to believe that the SaaS brand can make their life easy. Define the purpose of the saas product video clearly and then craft a script. This can explain what you offer and how your buyers can be benefitted from your services and features of the Saas product video.
In today’s digital age, people tend to think of tech companies as emotionless money-making machines. But you can change this perception by using company videos that show the heart and soul of your business. Highlight your company’s goals and share your passion for that in video content like this. This type of product saaS product videos will help to bring a strong connection with the audience. Videos like this help build a human connection with the audience.
Thinking of how to convince your prospects about your SaaS? the best solution is to create a video that will convince your prospects to finally take the leap and land in the last stage of a buyer’s journey. This type of SaaS product video work as social proof for the people seeing it. Video testimonials act as a final assurance that the product they are going to purchase will be worth it. Most people these days do their full research and watch a lot of reviews and testimonials before they purchase any product. So, these types of videos work by building brand awareness. They help people to make a confident decision to go ahead and buy products.
Social media can be the right place for SaaS marketing. There are millions and billions of users on Facebook, Instagram, Twitter, and more. Leverage the popularity of social media to make your SaaS product video a success. When you’re looking to grow your SaaS business, you need a number of different strategies. One area that can be helpful is social videos. These are videos that you post on social media, and they can help boost your efforts there as well as with SEO and other forms of marketing.
People these days tend to ask a lot of questions and want to learn new things. How-to-videos have opened doors of learning for people who are interested in learning new things. As a company offering SaaS, you could use this type of content to best explain and help your customers gain a better understanding of your product and services. It’s an efficient way to answer frequently asked questions, too. When you support your prospects through these types of videos you can see more sales. A great video is one where your prospects can benefit and also find a lot of information that is useful.
Let us look at a couple of examples of SaaS videos for some inspiration
This video is clearly the winner for SaaS product videos for healthcare apps out there. The animated explainer video highlights all the qualities of the app and very nicely portrays the solution too.
2. Duolingo
This is a great video from Duolingo that features the company’s CEO. This is an excellent way to showcase the company’s goodness and it successfully builds a true connection with the audience.
3. Salesforce
This is an example of a testimonial that focuses entirely on the customer. It has given due importance to the customer and made them the star of the video. This video is authentic and can communicate with the audience in a much better way as they are relatable. This also convinces the leads to become future customers. Staying humble and not acting too salesy will shed light on the goodness of your product by the customer. This video shows the service in a non-forced and non-manipulative manner.
4. Adobe
Adobe is a company that has a lot of how-to videos and this is one of them. It talks about managing creative cloud for teams. With interesting step-by-step pictures and animations, it easily explains the process. following this video from start to end can teach anybody how to do the same.
A few things which should be taken care of while making the best Saas videos are listed below:
Using SaaS videos enables you to stand out from the competition and also encourages potential clients to take a step further. use video content in SaaS to deliver your value proposition quickly and in a clear manner. These SaaS videos will give you a high ROI too.
So, do not hesitate to create SaaS videos that work wonders for your brand and you can also repurpose that content to make the most out of it. Use our promo video maker to create awe-inspiring promo videos that will make anybody’s jaw drop and lead them to make a purchase.
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