How to Use Hashtags to Boost Your Instagram Presence

Here is how you can use hashtags to grow your profile, expand your reach and amplify your followers. Find out everything you need to know about the art behind hashtag marketing on Instagram.

Why Are #Hashtags Important?

Hashtags are crucial in getting noticed by others on Instagram. Studies have shown that hashtags boosts engagement on a single post by an average of 12.6%. Instagram hashtags allow you to create a targeted audience for your campaigns. They act as a social media bridge connecting the people who are interested in your offering to your profile. Stats have shown that over 80% of companies on Instagram use hashtags to promote their brand yet most of them do not know how to hashtags effectively.

Users Can Now Follow Hashtags 

As of today, Instagram has over 1 billion profiles. Hashtags make it easier for users to navigate the overwhelming sea of content to filter out the ones that suit them. In 2017, Instagram introduced a “Follow Hashtag” feature so that any posts with that hashtag will automatically appear on the user’s feed whether they follow them or not. 

This feature creates greater emphasis on choosing the right hashtags and the strategy behind hashtag marketing.

How Many Hashtags Should You Use? 

Instagram limits you to 30 hashtags per post. Studies have shown that using 11 or more hashtags will lead to 442% more engagement than using none. Spamming hashtags need to be done subtly to avoid backlash. While Instagram allows people to follow hashtags, they also allow them to block profiles who use irrelevant hashtags. Do not try so hard to hop onto far fetched popular hashtags thinking the more the merrier. 

Hide Your Hashtags

In order to avoid looking like spam, add your hashtags in a comment instead of the caption. This way, your hashtags cannot been seen on a feed. However, note that this comment has to be made immediately after you post in order for your hashtags to work.

Types Of Hashtags You Should Be Using:

  1. Popular Hashtags

Though popular hashtags are good to get your posts amongst other popular posts, posts only containing common popular hashtags often get lost within millions of posts with the same hashtags. Out of the 11 hashtags you use, only 2 or 3 should include such broad hashtags. A fast way to search for popular hashtags in your industry would be to search a broad term related to your industry and see the number of posts under this hashtag. 

Top 5 hashtags on Instagram

  • #love 
  • #instagood 
  • #photooftheday
  • #fashion
  • #beautiful
  1. Brand Hashtags 

Brand hashtags are hashtags that you create for your company, usually featuring your brand name or brand tagline. Brand hashtags should be consistent and used in every post your brand makes.

  1. Campaign Hashtags 

These refer to hashtags created for specific social media campaigns such as contests or giveaways. Campaign hashtags have become crucial to allowing companies hold Instagram contests and providing a way to track entries. Your campaign hashtag should be unique to your brand. It should also be kept short and sweet. In addition, a great way to get your campaign noticed would be to include some popular campaign hashtags such as #giveaway and #free.

  1. Seasonal Hashtags

#summer #christmas #blackfriday are all examples of seasonal hashtags. You would combine these seasonal hashtags with other popular hashtags such as #promotion #offer. Seasonal hashtags also include popular trends such as #acai or #healthyfood. 

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