Creating the Perfect Logo for Your Brand – Do’s and Don’ts
Companies like Coca Cola, Pepsi, Nike, and KFC have some of the most recognizable logos since the invention of advertising. They each have iconic and unique imagery that’s easy to recognize.
So, it’s to these brands that we look for inspiration on how to create a logo that’s reflective of your brand and what it stands for as well as a few faux pas to avoid.
1. Find Out What Your Audience Is
Your brand logo is more than just a pretty image that you can use to express your creativity.
It’s a direct representation of your brand and is used to attract your ideal customers. But, how can you do that when you’re not clear who you’re talking to?
That’s why it’s so important to be mindful of your target demographic when designing your logo and that requires you to do your research on who your readers, clients and/or customers are in the first place. Thereafter, you can design a logo that appeals to their tastes and interests.
2. Use All the Available Space
You might feel that an icon isn’t a sufficient expression of your brand personality and identity.
That’s why most online logo makers allow you to include your business’ tagline and name in the logo as you’re designing it.
Tag lines are also referred to as a slogan and they’re designed to provide a short summary of what your business stands for. Depending on the font you’re using and how your design is spaced, you can divide it into two lines.
3. Try Conceptual Icons
The icon aspect of your logo is basically a visual representation of your brand personality. As major brands have proven time and again, this icon doesn’t have to show people what you’re selling.
It needs only to be interesting and attractive. Now, some businesses may choose to include an aspect of their industry as part of the icon to emphasize their message.
But, an abstract visual can be just as effective at achieving the same goal. Look to different logos in your niche or with a similar vision for inspiration on how to design yours.
4. Test Caps or Lowercase Letters
Some people opt for upper case letters in order to come across as more authoritative and trustworthy, while lower case letters give off a more casual and friendly vibe.
But, whether you’re using lower case or upper case letters, it’s important to ensure that they complement the color scheme you’ve chosen for your logo.
You can even play around with a combination of lower case and uppercase letters in order to get the best of both worlds.
5. Don’t Make the Logo Very Busy
Another choice that you need to make as you design your logo is whether or not to include a frame. If you do decide to include a frame, make sure that there’s enough space for the visual and text aspects to shine.
A thick frame that takes up a lot of room can cause your logo to look cramped and busy. But, you can remedy this problem by reducing the font size and/or enlarge the frame itself.
6. Keep a Short Tagline
Then we have your tag line which should always be short and sweet.
Most brands, regardless of industry or sector, tend to keep their tagline at 25 to 30 characters which is the optimal length to attract and maintain people’s attention.
A tagline of this length is also easier to remember. When it comes to fonts, a thicker one is recommended for the actual logo name while the tagline should be a thinner font in comparison.
7. Make Sure the Logo is Readable
As you design your logo, it’s important to edit it for readability so that you’re sure that people are able to interact with it on your website, business card, and any other platform.
The most important thing is that it should be easy to read. One way to facilitate this is to adjust the text size and font to ensure that it looks good when used on social media platforms like Instagram and Facebook, regardless of the device that’s being used.
That way, your logo will be able to reach your customers at various points in the sales funnel while carrying the same message throughout.
8. Animate the Logo
Nowadays, there’s a growing trend of animated logo visual assets, which can be created using platforms such as Intro Maker which is available for free.
You can use it to animate your logo when creating visual assets such as introduction and brand videos.
This is a great way to bring your logo “to life” and it gives it a unique vibrancy while customizing your content so that it’s uniquely yours. We highly recommend it!