A Guide To Advertising Your Brand On Instagram And Ways You Can Gain More Followers And Likes For Your Brand.

Instagram has become a social necessity over the past 10 years. It is who we are, part of our everyday lives where posting a photo that portrays our sleek OOTD (outfit of the day) or a story that shows off  our “active social life”, takes priority over actually enjoying the moment in front of us.

Needless to say, if you have not hopped onto the crazy Instagram bandwagon, you will lose out on marketing your brand. But how exactly do you stand out?

It was reported that

  • Instagram has 1 billion active users every month
  • 60% users (600+ million people) seek out and discover new products on Instagram
  • There are 25 million business profiles on Instagram
  • 400+ million accounts use Instagram stories everyday
  • Instagram is used to post 55 million photos and videos everyday

These numbers not only show you the urgency to be active on Instagram but also present you with the harsh reality that you are just one small brand in a vast endless sea of competitors. In this article, we will go through the steps you should take to increase your impact and engage more of your audience.

Instagram’s Push To Video

Instagram started offering video a few years ago but it wasn’t until recently that the network started highlighting that it was evolving into a more video focused platform. In 2018, Instagram revealed the extension of video limits from 30 seconds to 1 minute so as to allow more fun, flexibility and creativity. Moreover, Instagram began allowing various canvas sizes for posts. This decision enabled marketers to make the shift from traditional TV ads to Instagram ads.

Why Should You Use More Video Ads on Instagram?

Instagram started offering video a few years ago but it wasn’t until recently that the network started highlighting that it was evolving into a more video focused platform. In 2018, Instagram revealed the extension of video limits from 30 seconds to 1 minute so as to allow more fun, flexibility and creativity. Moreover, Instagram began allowing various canvas sizes for posts. This decision enabled marketers to make the shift from traditional TV ads to Instagram ads.

Video Marketing Engagement Statistics (Via wordstream)

  • Marketers who use video grow revenue 49% faster than non-video users
  • 64% of consumers make a purchase after watching branded social videos
  • Views retain 95% of a message when they watch a video
  • 92% of mobile video viewers share videos with others

Steps To Make An Amazing, Thumb-Stopping Instagram Video Ad

Fortunately for you Offeo provides you with everything you need to create a pro-quality video ad in minutes – templates, audio, stock images, fonts, animations. A fast and easy platform that requires no graphic design experience whatsoever.

Step 1: Pick a Template

The template you decide on will create the foundation of your brand image. Ask yourself, what message are you trying to send? What vibe do you want your customers to receive? Offeo provides you with preset Instagram canvas sizes that include both Instagram story sizes and various post sizes.

Epic & Exciting
USE TEMPLATE
Fun, Happy, Cutesy
USE TEMPLATE
Elegant & Simple
USE TEMPLATE
Business, Corporate
USE TEMPLATE

Step 2: Think of a Creative Tag Line

Ensure that your tag line is catchy and highlights any exclusive discounts, sales, offers, new products you have. Use promocodes help to increase traffic to your site. It will also make tracking the success of your ad easier. Emphasise your offering with superlatives to draw attention – BEST, MOST, CHEAPEST, FASTEST…. Lastly, pick the right font – Offeo provides you with list of fonts to choose from but also gives you the freedom to upload your own company font if need.

Step 3: Make the Ad Uniquely You

Explore your creativity by rearranging the template to your own liking, play with different colour schemes, add various animations and icons to spice up your ad. Remember that you need your ad to pop and stand out!

The Original Template
USE TEMPLATE
Reconstruct the template
and Make it your own!

Step 4: Pick the right track

Admittedly, we live in a world of silent videos where most Instagram users listen to their videos with the sound off. However, picking the right track for your ad can make or break its impact on users who decide to turn their volume up. A truly good ad with a cool supporting track will turn heads in a room when played out loud. People then start crowding around to find out what video sounded so so sweet and just like that, your ad goes viral. However finding the right track can be a challenge. Offeo provides a whole list of royalty free tracks that will create your perfect euphonious ad.

Step 5: Download and Share

Sharing an Instagram post or story is not as simple as you think. You need to understand user’s habits – what time they check their phones, how often they log onto Instagram and what they want to see on that day of the week. To dive deeper into this subject, check out our other blog that explains in detail when and how often should one post on social media. Learn more

More Instagram Templates Just For You!

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