Video marketing is the ability to use video to communicate a business to your clients. It’s also useful in live stream events and delivering entertaining content. It has a profound effect on how global culture is evolving.
Let’s get into music video marketing, which is the use of video to help raise awareness about your music. It enables your audience to know your kind of music exists. The ability to use video to market music is very important in a musician’s career. Not a lot of people will know your music exists without music video marketing.
The spike in the numbers of those using the internet has forced musicians to become more virtual. They can reach out to their fans with the touch of a button.
To succeed, an artist needs to step out of the ordinary and put themselves out there through music video marketing. There are tons of platforms online like HUDL Music that help artists establish an online presence. Browsing through these platforms will help you identify which one has your target market and fits your needs.
Video marketing is very important in digital marketing. It is the key to turning musicians into superstars!
It is important to note that producing music videos as a marketing strategy isn’t enough. You need to understand the why, how, what, and when of music video marketing. You need to know how to go about exploring the latest trends and technologies.
Let’s get right into it.
Live streaming is one of the many ways of music video marketing. Now that live shows are off the table due to the pandemic, fans are seeking live stream experiences.
The pandemic has made it difficult for some artists to reinvent their careers. That’s because they had always relied on live performances. Now they don’t have a choice. They have to adapt to the latest trends for their music video marketing. It’s also a way of getting themselves a safe stream of revenue.
Engaging fans before a live stream is the best thing an artist can do. It helps them in determining their structure. Ask your fans what they’d like to hear from you. Common emerging themes from them should be able to guide you.
The live stream should be flexible and interactive since it’s about your audience, not you.
Short-form videos and user-generated content are great promotional strategies. Platforms like Instagram and TikTok offer great opportunities for free music marketing.
The ‘Toosie slide challenge’ went viral when Drake collaborated with TikTok user Toosie. It helped promote his song ‘Toosie slide.’ The music video wouldn’t have topped the chart had Drake not embraced the partnership. It’s a good example of the benefit of short-form videos and user-generated content.
Getting creative with your music video marketing is a great way of succeeding.
Teasing fans with behind-the-scenes music video clips are great for marketing. Upload fun and interesting videos during the shooting of the music video. It hypes up your fans and makes them more excited for the final product.
Share the video clips before the release of a new music video on your social media platforms. It could be a 30 seconds Facebook post or a 20 seconds Instagram story. These sneak peeks into your next video helps to build anticipation.
This is one of the best free music video promotion sites. YouTube music video promotion helps drive traffic to your video link. The promotion encourages the YouTube algorithm to promote your music video.
Music video marketing is crucial in the music industry. It’s even more crucial for upcoming artists. Promoting music videos on YouTube gives an artist a strong online presence. This presence sets them apart from the rest.
New artists who don’t have a subscriber base on YouTube can build one by posting cover music videos. Pick a music video that has a strong fan base, one that you resonate with. Make a cover and post it on YouTube. It will help you build a subscriber base. This is necessary because otherwise, people don’t pay attention to artists they don’t know.
Spread word after uploading your first music video on all social media platforms. Find YouTube channels with a good subscriber base and have your video added to them. This is how you get discovered and it’s a great foundation for promoting your music videos.
Twitter and Instagram platforms are big on hashtags. They provide an opportunity for free promotion for music videos. Getting the right hashtag will have you getting effective results. @TwitterMusic on Twitter and trending hashtags like #musicvideo or #newmusic are very beneficial.
While using Instagram, you can use a mixture of hashtags and music emojis. Search the music emojis on Instagram to find them. Music video hashtags to look out for on Instagram are #instanowplaying and #instanewmusic.
The two platforms provide you with the chance to market your music video for free to a larger audience.
YouTube is a platform that has been dominating the music industry for years. Its audio library offers free music for YouTube videos. But with emerging trends, other sites are now chipping away at their market share.
Facebook is also used for music video marketing. Viewers can react and comment on the video in real-time. It will soon be more important as they invest time and resources in a searchable video library.
Instagram and Snapchat are also good platforms for music video marketing. The platforms allow you to post video stories that disappear after some time. It doesn’t cost much to post music videos on these platforms and they even speak directly to your target market.
Your music videos must be available on the internet as a marketing strategy. Hundreds of Mp3 download websites offer free promotion for music videos. All you need to do is inform your audience about the availability of your music video on the websites. The fans also need to know how to download free music videos, as it will help get you out there.
To ensure your fans get your music videos in the right way, get them uploaded on legal websites. The websites should have the right to store and commercialize music videos for free. Some of the best free music promotion sites are:
As outlined above, it’s evident that there are many free music promotion sites.
This is the latest obsession in the music industry. It helps with the free promotion for music videos. The videos repurposing and transformation into memes enables video sharing with followers. It helps people to discover new music videos.
Hashtags help in creating TikTok challenges for music videos. Catchy words used in creating unique hashtags grab the users’ attention. It helps boost an artist’s visibility by getting their music video out to the world.
Editing can be time-consuming especially when using the wrong software. PicsArt video editor for instance has an intuitive interface that makes work easier. It guides you on how to make a slideshow with music and pictures for free. The right audio track accompanied by pictures leaves a lasting impact.
A large library of music tracks enables you to choose any music and add it to your slideshow. Liven up a basic photo slideshow with the right choice of music.
A slideshow maker from Freemake is also helpful in how to make a slideshow with music and pictures for free
Some websites can enable you to make a slideshow with music and pictures for free. Some of the websites are:
A proper music video marketing strategy leads to exposure and success. Promotional strategies may differ depending on the changing trends and technologies. But implementing the strategies mentioned in this article will give positive results.
Music video marketing enables artists to establish a new fan base and sell more music. In this era, music videos are a must-have for artists to be able to expand their reach.
Emerging technologies in the music industry have given musicians more power. With new technological opportunities, fans are always looking to try something new. Artists and producers should take advantage of this to get their music heard.
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