Gone are the days when uploading a pretty picture would gain hundreds of likes. This is the age of video content. As social media becomes the new playing ground of marketing, video is the most popular sport in the field. Sure, you can use pictures, memes, links and share them on social media. But video offers more ROI than any of these formats. 89% of the marketers say that videos give them better ROI than other forms of content.
So if you haven't started using video marketing it is high time you try it. The important thing to notice here is on search engines like Google, often show results related to the queries of the users. But on social media platforms like Facebook, Instagram, and Tiktok, videos are discovered rather than sought out. Your social media videos need to be attention-grabbing and scroll-stopping. It must convince the user to watch more. But how do you create videos like that? There are many types of social media videos you can make. We have mentioned a few ideas below that can help with video marketing.
Instagram itself bred a new profession of Influencers. If you are online on IG you can definitely watch one or two influencers or celebrities going live. Most of the social media platforms have a native live streaming option. On Facebook, you can go live for 8 hours if you are using a desktop, and 4 hours if you are using mobile. On Instagram, the time limit for live videos extended from one to four hours.
Live videos help your brand to be more transparent while boosting engagement and fostering a connection with your followers. It is a great way to connect with the target audience. You can use live video for broadcasting events, doing Q&A, and also share BTS videos. Live video is the bread and butter of many social media influencers because it facilitates the interaction between a brand and the audience.
Thanks to Facebook and Instagram, you can now have longer live video sessions and spend more time with followers. The best thing about live video is you do not have to create a live video set up necessarily, like shooting a video. You can be your authentic self and let people watch what happens behind the curtains. It not only builds connection but also engages the viewers. Going live once or twice a week is an amazing way to keep track of your followers and their needs.
What's so exciting about behind-the-scenes videos? Let's be honest, everyone wants to know what happens behind the cameras, everyone is curious and wants to know the tea. BTS videos give the audience a chance to glance at reality. People aren't just interested in watching the BTS videos of celebrities, they are also excited to watch the videos of various brands.
This amazingly creative video of the creation of Slack's s team hooks viewers in. The unique idea and the honesty behind the scenes encourage viewers. It humanizes the team behind the brand. The goal of the BTS video is to allow viewers to see what happens behind the curtain and to let them experience the humans behind the brand. It is the best way to connect with the audience.
On social media, you can share BTS videos through Instagram stories, Reels, One-minute Feed videos on Instagram, or share the video on Facebook through Story or on feed. You can also share snaps or short and funny TikTok videos of your behind-the-scenes. Do what works for you. Share content on a social media platform where your audience is the most active.
BTS videos are a kind of company culture video, they represent what happens inside the company. While good ol' brands used to share their videos on YouTube, small businesses have found a new way. Many small businesses are using social media to share their stories. Here are some video ideas you can use -
Video content will only resonate with users if you share that you are as human as them. Show them the brand values, brand story, your team, and your products. These kinds of videos have a way of speaking to the audience.
The customer is the king! That's the rule businesses are following nowadays. Keeping the customers first is the key to having a loyal customer base. Thanks to social media now buyers can share their products online. Big as well as small businesses are leveraging user-generated content. May it be social media posts or videos.
User-generated videos may not have a professional touch, but they are authentic. Moreover, when your audience watches user-generated videos they know what to expect from your products. Here are some ways you can engage with followers on social media
Your social media community is important. You have to create an accepting, encouraging, and interactive atmosphere in your online space. Sharing user-generated stuff is not only going to make the said buyer happy, but it is also going to earn the trust of other followers who are watching the content.
Tutorial videos are mostly sought by users who want to learn something. Most tutorial videos are on YouTube. Creating videos, mostly tutorials for other social media platforms can be tricky. While on YouTube you can share videos of longer length like 10-20 minutes how-to videos, on Instagram or Facebook it can be problematic.
Nowadays, influencers are using Reels to create short yet effective tutorials, like how to style a white shirt in 5 ways, or how to make peanut butter at home.
Here are some tips for creating how-to videos for social media-
Tutorial videos are a fantastic way to showcase your brand without being too pushy. You genuinely show the followers what your product can do. You can create YouTube Videos as well as short videos for Facebook and Instagram. Remember to optimize each video according to the specific social media platform.
Explainer videos are not particularly social media videos but they are an essential part of video marketing. Explainer videos are all about your brand and product. These are short videos meant to hero your brand and product. Explainers follow eye-catching video promotions. Such engaging videos about the brand are mostly present on the landing page or product page to explain and introduce the brand/product.
You can create exciting promo videos for your product/service using Offeo Promo Ad Maker. There are no design experience or prior video editing skills needed to use this cool tool. It is suitable for all social media platforms and you can start creating stunning promo products videos immediately.
Content is king of course. A brand or business always needs to provide value to its customers. On social media you not only need to create promotional videos but you also need to create value-based content like tutorials. Informative Interviews or webinars can be a great place to start. You can go on Facebook live as Offeo did. Recently Offeo hosted A Detailed interview with Instagram about Vertical Stories. This Informative interview benefited many users. Interview format videos may not reach everyone, but they will target a niche audience.
Social media marketing isn't all about Influencers and product ads. It is about offering your target audience valuable Content. Good social media videos are not just entertaining but also informative.
Another value-based content type is a product review. There are millions of online shoppers on the internet. They are always looking for reviews regarding products. While this content type may not be suitable for brands ( because posting reviews of your products is weird) but influencers and marketers can use this. Brands can always partner up with influencers and celebrities to create customer testimonials or product reviews. Here are some tips to post product reviews on social media-
YouTube is the main home of Reviews, but you can create videos that are optimized for Facebook, Instagram, TikTok and share it will your social media followers.
Marketing is closely associated with advertising. With the increasing popularity of social media, video has become the most consumed content form. Video ads are the basis of social media marketing. They need to be shared and placed on social media to attract an audience. A good video marketing strategy contains video ads. Here are some tips to create social media videos ad-
Video ads are a vast subject to cover. Before you start making ads you need to have a brand strategy in place. However, if you are in a hurry and don't wanna waste any more time you can always use Offeo Ad Maker. You no longer need to hire a camera team, a video editor, or worry about hiring actors. You can use the simple to use Ad maker with its drag and drop feature to create social media-worthy ads in minutes!
Event video works as a culture video. It shows the online users/ viewers the truth of the company. When viewers can't be part of a brand event physically they take pleasure in watching it online.
The live video content was streamed by Louis Vuitton during its Fall-Winter Show 2021. Everyone likes free stuff, an event video works as a consolation for people who can't attend the event in real life. Here are some ideas on how to utilize brand events for more engagement on social media -
For live video, you can either use live streams or record the event and then post the video content later. If you post it later you can upload videos as it is with branding or just include the highlights. Some video content is long and it makes sense to just highlight the important stuff.
Social media is ripe with video content. We watch multiple videos on our smartphones every day, but how to stand out from the crowd?
Making videos that are creative, catchy, and compelling.
Leveraging social media to reach the target market
And using Offeo to create social media video content that engages and converts at the same time.
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