By now, you must have grasped the value of YouTube as a marketing tool if you promote any goods or services.
It only makes sense to advertise your business, product, or service online on a platform with 1.7 billion unique visitors each month and over a billion hours of video watched every day.
Furthermore, Forbes research found that 52% of executives watch work- or business-related videos on YouTube weekly, and 65% of those viewers then go to the marketer's website.
Even if it is evident that YouTube is crucial for marketing purposes, the next issue is this: what should you post on that platform?
Animated marketing videos might be the best answer to that question.
This article will explain everything you need to know on why animated videos are the best for YouTube Marketing, starting from why they work and the benefits to how you can create one yourself.
It may seem that animated videos are not for everyone. If you try to reach executives and highly professional audiences, you might think using animated videos would look silly. But honestly, animation videos work.
Try to think of this: do you want a boring explainer video with a talking head who keeps on repeating a talking point on a video or an animated video with an adorable character that brings concepts to life?
Indeed, the latter is more entertaining and informative. That’s how animation videos get the attention of your target audience and market.
The truth is that animation's appeal extends beyond the audience’s personal preference. It turns out that people are primarily visual learners by nature.
Molecular biologist John Medina asserts that vision is the most crucial of all the senses because when information is presented visually, it is much easier to recognize and remember.
Visual content, such as images and illustrations, is a more effective medium for visual communication than either photography or video representations.
Animated instructional videos are among the best examples of this symbolic form of communication.
Animated instructional videos are explainer videos and guides that different industries use to train staff, inform audiences, and attract potential customers.
These explainer videos mainly use imagery coupled with audio to make engaging and helpful content for viewers creatively. These videos include training instructions for company staff, while other companies use them to explain specific processes and promos to their target market.
Instructional videos with animation are better than those with plain text or speech.
The imagery used in animation allows the audience to visualize the instructions and helps them to actualize each step accurately.
Well, watching adorable characters is better than reading and interpreting long manuals.Logically, pictures, especially moving ones like animation, can and should be used to explain complicated topics, as humans are naturally visual learners.
It becomes more apparent why animated YouTube videos are so effective as a marketing strategy once one considers the power of human biology and the emotional appeal of illustrations. However, the success of animation on YouTube can be attributed to more qualitative factors.
Due to their short attention spans, Internet users will only watch a video or read an article for a short time. Animation stirs up feelings that viewers can relate to. It encourages discussion and compels your audience to keep engaging.
In addition, intrusive marketing advertisements are commonplace these days. They frequently see through the noise that the advertisements create.
However, the use of animation as a marketing tool is less common.
Therefore, animated explainer videos have a higher chance of capturing viewers' attention than conventional advertisements. Google Doodles is an excellent example of it.
Compared to text or live videos, animated videos do a better job of bringing ideas to life. Due to this, your characters can do anything you want them to, such as talk, fly, or travel through time.
Animation can be an excellent tool for demonstrating and simplifying complex ideas and processes.
TED-Ed is one of the most subscribed-to instructional channels on YouTube, and it’s an excellent example of how you can use animation to explain complex concepts.
Animated videos represent the carefree days of our youth. Even when discussing a business idea, people prefer to watch animations.
The cost of producing and distributing a video for use in YouTube advertising is typically far lower than that of producing and distributing other forms of explainer videos.
Instead of wasting time searching for a story and casting actors, make your own brand story and character!
The majority of us fondly remember our childhood encounter with animation. One of the strongest emotions is nostalgia, and animation has the potential to evoke it.
You can make your brand memorable to your audience by leveraging these intense emotions.
Animation has always been a reliable, creative presentation style, from product demo videos to infographics to press releases. Prominent brand marketers have noticed this shift.
The versatility of animation videos has made them one of the best marketing tools. Animation caters to almost all age groups and audience categories.
Producing an animated video for social media is far cheaper than a live-action video, where thousands of dollars would typically need to be spent on video production.
You need to spend large amounts of money because of activities like finding an actor to play the lead role, casting, filming, and editing.
In contrast, the time and energy required to make a high-quality animated explainer video are significantly lower.
The future of Video Marketing is here now. Marketers have had a successful year because of the rise of online video.
According to Wyzowl, 86% of organizations have begun employing video content marketing. Furthermore, 92% of companies say they incorporate video marketing efforts into their overall strategy.
And the best part? 87% of firms say that video marketing provides a positive return on investment.
Based on everything we’ve mentioned above, it’s clear to see that the future of video marketing is bright and will reach unprecedented heights. Perhaps even sooner than we might expect.
Hook the audience at the very first second! Use OFFEO's animation maker to give life to your ideas and amaze your audience. Create an animated video compatible with YouTube, Facebook, Instagram, and LinkedIn.
Take advantage of OFFEO's animation maker to help you with your marketing content as animations enhance anything from presentations to commercials to motivational messages.
Use the smart resize feature and thousands of templates you can edit with OFFEO's easy drag-and-drop interface. With OFFEO's premade graphics and templates, you can create fun and compelling marketing animation videos.
The best part? You can save your finished works in full HD and share animated videos on different digital marketing platforms.
Pros
Cons
Animaker is an animation tool with a simple drag-and-drop interface, making it ideal for beginners.
Voiceover, music and sound effects, and text-to-speech are only a few of the available audio options for Animaker. Sounds can be sourced from Animaker's collection or the users' uploads.
Pros
Cons
Powtoon is a free video animation software designed for dynamic video presentations. Powtoon offers a free, streamlined tool for videos under three minutes in length, in addition to subscription plans with more advanced features.
Pros
Cons
We hope by now that you are convinced to increase the use of animation videos in all your marketing and promotional posts. Here are a few things to remember if you want your marketing video strategy to succeed.
People scrolling on social media do not have a long attention span for advertisement videos.
That is why it is vital to keep your videos short and eye-catching. It is highly effective in Facebook advertisement videos.
Short videos capture the audience's attention from the first second because of their simplicity, entertainment value, and originality. It will be more effective with fun animated characters.
Remember that your audience will likely discover your social media videos in your News Feed next to a photo or status update from a friend or family member.
So, you must create a relatable video that people will enjoy watching if you want it to go viral and receive many likes and shares.
People tend to share on social media to look good and feel good about themselves. Facebook's Friend Anniversary videos are a great example of this.
These videos are perfect in the context and are always joyful.
YouTube is educational and informative, while Facebook is more personal. Twitter is excellent for interaction, and Snapchat is great for attention.
Use a variety of video formats across your channels to maximize their effectiveness. With animation, you may try out several approaches to discover which ones yield the best results in your advertising.
It will immediately play when a video is uploaded into the News Feed. You need to be able to hook viewers from the opening scene of your video.
Additionally, keep in mind that News Feed videos are played without sound. They ought to be noticeable even without making any noise. Here, an animation video is excellent.
In the world of digital advertising, the importance of animated videos is because it has an immediate impact. Today's small businesses can't afford to slow down long enough to use traditional advertising methods.
Business owners want an approach that yields results right away. With the rise of digital marketing, animated video usage has significantly transformed among other content types.
Animation videos are effective because they are versatile. You can use an animated video for various corporate goals, including customer onboarding and assistance.
It is also effective for sales and marketing, internal training and education, product/concept/service presentation, and brand identity.
In the most dominant sense, the benefits animated videos offer for marketing and business are that they offer among the highest ROIs of all content. Additionally, they are incredibly cheap.
Many business owners might believe that creating animated explainer videos is expensive. In actuality, it costs less to implement than many other marketing tactics.
Viewers' attention is immediately captured when animated videos start playing on the screen. Animated videos are a great way to increase Customer engagement and brand recognition.
They can also be a powerful tool for encouraging customers to take action on your website. Therefore, animated videos also increase your conversion rate and lead generation.
Regardless of the platform you select, video is a powerful marketing tool. One of the most effective video marketing strategies is animated videos.
Your company might benefit significantly from animated content for viewership, likes, and shares on YouTube. Animated videos are easy to create, appeal to emotions, engage viewers, and creates easy connection.
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