When the “Silent Night” can be heard playing, when the stores are stocked with bells and baubles, that’s when you know it is that time of the year. The kids get excited for getting their presents, and the moms and dads are in a hurry to get everyone something on time. But it is not just about the gifts and the decoration, Christmas is a feeling.
People look forward to Christmas throughout the year. Even the ones who don’t have much, want to spend this festival with all that they have got. So, every business not matter big or small, would want to make their customers feel precious. Be it a small retail store in a shopping mall, or a high-end clothing shop in Paris, every business you come across during Christmas will be running promotional offers for their customers.
Christmas is the biggest of festivals in the world. It is not just a religious festival that celebrates the birth of Jesus Christ, it is an emotion. People celebrate life in this festival, no matter their religion. So, to make a great christmas ad, you need to keep a few things in mind.
It is so easy to make a video ad, but what is hard is to make an ad that speaks to the people. Your ad should be emotive. It should invoke a set of emotions in the viewer so they are touched by the ad.
An ad without a message, is like shooting a bullet without an aim. What is the motive of you ad? Send across a message to the viewers with the help of text or dialogues. You can also subtly send the message with the help of the video ads.
While making an ad you must no lose the focus from your brand. Afterall the aim of ads is to promote your brand. Ensure your ad promotes your brand and your values. It is amazing how much impact a good ad can leave on the viewers.
Never forget to add a call to action in your ads. The viewers will know about the great christmas ad you put up, but how and where can they find your brand? Always provide a CTA In the ads, so the viewers can follow it up.
If you are still unsure on how to make awesome christmas ads then we have some of best christmas ads of all time to help you out. Take a look and take away some inspiration.
Christmas ads are made to make you feel giddy with excitement of the coming festival. It is all about the twinkling lights and the drizzling snow. Coca Cola paved the path for Christmas ads tradition. In this ad of 1995 you can see beautifully lighted trucks winding down snowy valleys, and strangers reaction to these festive trucks. What is more festive than Santa drinking a coca cola?
You have got to hand it to Hershey’s kisses to thinking outside the box. How many brands can you imagine would come up with chocolates playing the christmas carol? This ad by Hershey’s kisses may be short, but its sweet. It was an ad by Ogilvy, and it has been almost thirty years since then, still the ad remains popular. The sheer simplicity of the chocolates playing “We wish you a Merry Christmas” is what made it a timeless christmas ad.
Anyone who loves Christmas will love this ad. John Lewis is the famous department store in Britain, and John Lewis Christmas adverts have become a sort of tradition around those parts. John Lewis Christmas advert of 2011 was designed by Adam&Eve DDB. When you start watching the ad you see a kid waiting impatiently for Christmas. You may think he is waiting to open his gifts on the Christmas eve, but in the end the ad celebrates the idea of giving rather than receiving. Watch the ad to get the Christmas-y feels. The Christmas advert John Lewis, is one of the bests out there, which shares the message of the “Gifts you can’t wait to give”.
Ever wondered what festival is like for soldiers? Away from home, away from loved ones, their Christmases wouldn’t be so great. But in 1914 something wonderful happened. Around 100,000 combatants laid down arms to socialise and play football on the Western Front on the special day. Sainsbury along with the Royal British legion, made this ad with AMV BBDO. It gave The Long wait of John Lewis a tough competition, on being a festive tear jerker. The ad did more than make you cry, it promoted sale of a chocolate bar going to the charity, which provides support for members and veterans of the armed forces and their families.So, if you want to take something away from this ad, then it is smart and sentimental product placement.
Spain’s annual Christmas lottery is a century old tradition that dates back to 1812. The ad promotes the lottery, but along with that it depicts the story of Justino. It is an animated ad, made in PIXAR style, to attract the audience. Justino is a night watchman at a mannequin factory. His job is lonely, so he tries to connect with his daytime workers with the help of mannequins. The advert went viral, and racked up many views. It also on many awards and accolades and deservingly so, because Justino is way too cute to ignore.
Spain’s annual Christmas lottery is a century old tradition that dates back to 1812. The ad promotes the lottery, but along with that it depicts the story of Justino. It is an animated ad, made in PIXAR style, to attract the audience. Justino is a night watchman at a mannequin factory. His job is lonely, so he tries to connect with his daytime workers with the help of mannequins. The advert went viral, and racked up many views. It also on many awards and accolades and deservingly so, because Justino is way too cute to ignore.
Are you annoyed with tech obsessed people in your family? Is there one of your family members who is totally addicted to their phone? Apple created an ad that would challenge the idea of phone addicts for the first time. The ad shows the world of a family celebrating Christmas, and a boy who seems to be attached to his iphone. But in the end, he shows the entire family a video, he has been working, capturing the festive moments on his phone. Apple not only won hearts with the ad, but it also won an Emmy.
It is not only Coco cola that has the habit of making best christmas ads, Irn Bru a famous Scottish drink also created a classic christmas advert in 2007. The brand took the classic symbol of snowman on Christmas and used animation to make a fun ad. Even the snowman want a taste of Irn Bru it seems. In the ad the snowman sees a boy opening a can of Irn Bru and asks for a sip, but the boy refuses. So, he takes the boy on a ride, and flies him everywhere, starting from Falkirk Wheel and the Forth Bridge, to Glasgow’s Royal Concert Hall. The ad is a cute dose of animation, that makes you wanna buy that drink.
Long before the Christmas ad of trucks, Budweiser made an ad with horses. This old ad, is an example of simplicity. The giant beer brand only wishes to convey the seaon’s greetings to people. There is no sight of a single beer, only carts loaded with trees, pulled by beautiful horses.
German brand Edeka may give JL, a run for its money when it comes to making tear jerking christmas ads. Its Coming home ad in 105 became so popular that it earned millions of views on Youtube. This advert tells the story of an old man who has to spend christmas alone because his children are too busy to come visit him. But what happens next in the video will make you shed a tear. It embodies the festive and family spirit.
Many brands from various countries have created adverts on older people in Christmas. Allegro a Polish brand decided to follow the footsteps of JL, and created one such ad in 2016. The English for beginners ad is a heartwarming portrayal of an older man’s attempt to learn english so he could speak to his grandkid, when he meets her for Christmas.
Iceland came up with one of the best adverts 2018. Their Say Hello to Rangtan was a Christmas campaign to save orangutans. The 90 seconds long video was narrated by Emma Thompson. It is an animated ad that was created in collaboration with Green Peace, to save forests and orangutans that we lose because of the palm oil industry. It is one of the best 2018 adverts, that carries a political and social message.
People may not be watching christmas ads all the time, but they can like it all the same the moment they watch it, if you know how to get to their heart. Apple and JL’s ads are one of the best ads out there, not because their brand tries to promote their products incessantly. But it is because they try to connect with the world and evoke emotions. If you want to create your very own christmas ad this year, then all you need to do is visit Offeo Ad maker. It has a wide collection of trendy Christmas ad templates for you to choose from, simply pick one and start customizing it for your own business.
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