Video marketing tips for anybody in the F&B industry. Video marketing and restaurants go together like grilled cheese and French fries. Show off your favorite chef in action, interview some of your regulars or highlight some of your best dishes. A video is the next best thing to getting a patron inside your restaurant.

A recent survey showed about half of Internet users look for a video before even going to a physical store and 80 percent believed a demonstration video helped them decide on buying. Imagine a local diner researching before they head out for their weekly date night with their spouse. They view several videos while choosing where to eat — yours should be one of them.

When it comes to creating a video for your restaurant, some strategies will make it attract more attention.

Original article at Modern Restaurant Management by Lexie Lu

Video Marketing Tips for Restaurants. Be authentic. Tell your story. focus on local patrons first. keep it short

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