A call to action (CTA) is used when you require your viewers to carry out an action after seeing your ad. The worst scenario would be if a customer wants to buy your product but does not know how. Furthermore, without a good and convincing CTA, your ad becomes redundant and confusing. With millions of actions being called on social media, you not only need a good CTA, you need an OUTSTANDING one!
In this blog, we will go through CTA essentials and tips you need to know in order to amplify the impact of your ad.
Limit your Call-to-action to 7 words. Your CTA needs to be BIG, BOLD and CLEAR. Most people go on social media with no actual intention to buy a new product or subscribe to a newsletter hence they have no reason to stick around through a long, detailed CTA.
Use straightforward commanding verbs such as “CALL” and “BUY” so your viewers know exactly what to do. A bad call to action for social media would be one that is vague, lengthy, unclear and explanatory.
Good Social Media Call-To-Action Examples:
Bad Social Media Call-To-Action Examples:
Another good tip would be to use a contrasting, bright color for your CTA This color should then be used again throughout your website – wherever your CTA appears. This provides your audience with a clear and distinct path of action. They also know exactly where to direct their attention to.
Studies have found that orange CTAs boosted conversion rates by 32.5% while red CTAs boosted conversion rates by 21%
A good CTA example would be Netflix . Whenever they needed an action (Join, Sign Up) from a customer, they color the buttons in a distinctive bright red.
Place short phrases such as “Only 2 Days of Sale Left!” and “Selling Fast” around your CTA. Numbers are also extremely effective when creating an impression of scarcity. This includes: adding a countdown clock and indicating how many slots or days left till the offer expires.
Urgent CTA could include “Buy Now and Get 50% Off!” or “Click Now for Free Donuts!”
Promo Codes create a clear message on what the user should do after watching your ad. They know to head over to your website and use the code to make a purchase. Promo codes also add an extra incentive for your users to carry out the action.
57% of shoppers are more motivated to complete a first-time purchase when they are able to redeem a coupon or promo code.
Whatever incentive you offer to your audience needs to be good enough for them to follow through with your call. The golden keyword that attracts attention is “FREE” because evidently, everyone wants free things. Consumers agree to purchase when they feel like they have found a good bargain.
Interesting Discount Tips (Price Psychology)
Be sure to match your landing page to your CTA Imagine clicking on a “BUY NOW!” button only to be directed to the About Us page of the website. This will lead to an immediate bounce and definitely no conversion.
Make the process as easy as possible such that the viewer would be able to subscribe/buy/sign up in just a few clicks. The likelihood of a conversion becomes increasingly worse with every additional step you require them to do. Moreover, limit the CTA on your landing page – flooding your website with actions would only confuse visitors and reduce your chances of them carrying it out.
Reducing clutter around your CTA increases your conversion rate by 232%!
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