6 Branding Tips for Startup Founders
Many resources are required to start a company. This includes the capital (finances), time, and energy which are vital to getting your enterprise off the ground.
With sufficient effort and backing, your startup with transform into a successful company that hopefully has a global footprint. However, to achieve this, you must have specific goals in mind that represent a broader vision.
One of the most overlooked aspects of starting a company is that of branding. This is despite the fact that branding is obviously vital to the process of getting your business out there.
But, branding is important because it influences the way people view your company, whether it be as a reliable, playful, trustworthy, or casual enterprise. It also informs the way people approach your brand and categorize it compared to your competitors.
1. Prepare a Content Strategy
The first step is to build your branding with meaningful and strategic content. You want to create content that’s easy to share on social media platforms through your own channels, as that’ll help you to build authority.
Enlist help from your team when creating your content plan and make sure that it addresses your needs and goals.
A great way to set yourself apart is to dedicate yourself to solving a problem or providing an answer to questions that your target customers have. This will make it much easier to drum up content and create an effective content strategy.
Extra Tip! Use social media management tools to save time and create a cohesive posting schedule. You can use them to post regularly without having to plug into your social networks every day.
2. Create a Good Logo
First things first, you need to choose a name for your business which will play a role in the logo design process.
When creating your logo, it’s important to ensure that it represents you correctly so that you’re able to attract the kinds of customers that you want.
You should also take readability into account when deciding on a name to ensure that it’s memorable as it is attractive.
Don’t be shy to enlist the help of friends and/or family to help you brainstorm different ideas and get their take on the different names that you’ve chosen. You’d be surprised at what you come up with!
Once you’ve nailed a specific word, you can add suffixes and/or prefixes to enhance the name and bring forth its meaning.
3. Use the Best Social Channels
Another important aspect of promoting your startup on social media is to choose the right channels for your niche and your goals.
After all, once you’ve honed in on your target audience, it’s easier to figure out which channels they use. That way, you won’t waste your time on channels that your audience isn’t present in.
Perform a thorough research on social media with your team to identify the best social channels for your brand.
4. Take Advantage of Traditional Media
In addition to social media, you’ll do well to utilize traditional forms of media to build local clout, such as newspapers and newsletters.
No matter the location, media sources are always looking to cover budding entrepreneurs. Plus, it’s a great way to garner new, local supporters for your company.
Get in touch with your local newspaper or radio/TV station and offer them an exclusive story about your business and even your come up.
5. Don’t Try to Be Perfect
One thing that holds a lot of startup owners back is the desire for perfection. Truth is, there’s no such thing as perfect and your product should and will evolve over time.
So, don’t hold your progress hostage waiting for the perfect time to launch, when you could be out there, testing it out on the market, and getting real-time feedback.
Realize that you will face criticism, but this shouldn’t deter you at any point in the process because it’s all part of the growing pains of building a business.
You’ll improve over time as you make tweaks according to customer feedback. Being an early adopter of any business holds an air of exclusivity so most people are happy to help you grow.
5. Create an Intro Video
Lastly, make use of our Intro Maker to create eye-catching visual assets for the content you share on your social media channels.
With this free tool, you can animate the logo intro at the beginning of your videos, among other cool features.
While branding is an often overlooked aspect of starting a business, it’s nonetheless an essential part of the process.
We hope our tips on how to brand your startup will help to simplify the process of coming up with a branding strategy for your own budding enterprise.