Are color gradients the new black?
We all know that colors can express mood and feeling. Yellow conveys happiness. Black looks sophisticated. A brand or advertisement traditionally sticks to solid colors to allow instant association with their consumers. Can you recall the brand color of Coke, McDonald’s and Milo? Full marks for you.
So where do color gradients come in the picture? Usage of color gradients existed decades ago by painters and graffiti artists. It took a viral stance when Instagram changed its logo in 2016.
Have you ever felt calm yet vexed at the same time? Well, maybe not. Having a gradient of colors does not necessarily bring out two conflicting emotions. Just like the northern lights, it’s memorable, fascinating and fun.
One thing’s for sure, the ever-growing number of apps and brands won’t stop any time soon. Consider incorporating gradients in your content to stand out from the clutter.