Read about how to start a vlog and get great tips about the ins and outs of vlogging. Gain insights on the best vlogging camera, gear, intros, transitions and more!
1. Be Interesting
Finding good content to vlog can be difficult. Overtime, vloggers become lazy and subject to vlogging mundane routines. If you find yourself falling into this group, start cutting down the length of your vlogs and really focus on only compelling content. Make your vlogs more interesting with:
- Travel experiences
- Animal encounters
- Life’s failures
- Challenges: Dares, Trends, Pranks
- Product testing / myth testing
- Tutorials: Make Up, Fashion, Cooking, Music, Gaming
You can turn the tutorial videos into a complete online course, a great way to promote your content, get more subscribers or make revenue. All you need is an online course platform to host the course and create a members only section.
Interact with your customers by creating videos responding to questions, comments or opening fan gifts. Take requests and video comments seriously and use it for new ideas. Also, always remember to send them a welcome message when they sign up for your newsletter.
2. Watch for Trends
Part of keeping your vlogs interesting is keeping up with current social media trends. This is also a great way to get noticed by other subscribers. Keep up with popular YouTubers and create your own version of a challenge they have done.
3. Collaborate with Other YouTubers
Collaborating with other vloggers is mutually beneficial where subscriber traffic is directed back and forth between both channels. Through collaboration, you can work your way up the youtube ladder and also get to know more people in the vlogging community.
4. Practice Talking to the Camera
Vlogging is hard and awkward for every person who has just started out. Being confident while talking to a camera in public takes time and practice. When you finally feel comfortable watching yourself vlog, your audience will too. If you still feel skeptical about being on camera, a good alternative would be to be the voice behind lens. Talk to other people and film their responses.
5. Cool Transitions
Spice up your vlog with unique transitions. If you’re using music in your vlog background, a good tip would be to sync your transitions with note changes or base drops in your music track. Check out this short video featuring some interesting vlog transitions!
6. Feel Good Music
This is probably one of the most if not the most important factor of your vlog. Vloggers spend hours and hours finding the right track to fit the vibe of their video. Search for “No Copyright Sounds” on Youtube. Results will show several Youtube channels with thousands of royalty-free tracks for you to use – however you still have to go over their policies and add their required links in your video description.
7. Include a Captivating Intro and Outro
According to Visible Measures, ⅕ of your viewers click away within the first 10 seconds. This only emphasizes how important your intro needs to be. Many vloggers begin their vlogs by showing a quick preview of highlights throughout their vlog so as to convince their viewers to stay tuned to the entire vlog. This is a very effective introduction technique and has proven to be successful. A good outro is also very important. A vlog outro would usually include links to other vlogs, a button to subscribe and a logo. Decide on a good intro and outro that works for you and standardise it to all your videos.
Lack inspiration? Use Offeo’s Free Intro and Outro Templates. It’s customisable, quick and easy to use!
8. Post Regularly
Posting regularly is the only way, apart from being a world famous celebrity, to growing a substantial subscriber base. Even if it is just once a week, regular posting would provide an incentive for a viewer to “subscribe” and “turn on notifications” so as to be tuned in to your new content. Create a queue – this means to film, edit and queue videos 2 to 3 sessions in advance to give yourself a buffer. Nonetheless, quality still trumps quantity so do not rush your video editing or force out an unsatisfactory product.
9. Clickbait with Caution
Click baiting is a common known trend on Youtube. Clickbaits refer to video titles such as “Biggest secret ever revealed” or “Prank gone terribly wrong!”. Those that seem crazy extreme but most often are untrue and misleading. While clickbaits may bring high traffic to your video, they will result in low engagement. More often than not, clickbaits backfire and result in an angry comment section turned against you. If you are thinking of using a clickbait title, ensure there is a good amount of truth in it, if not, simply lose the clickbait and stick to the basics.
10. Reduce Shaky Footage
Many vlogs become nauseating to watch because of reckless vlogging. Though this may seem like a minor problem, shaky footage is a major turn off in the vlogging scene.
If you do not want to invest in camera gear to solve this problem, here are some ways to reduce the inevitable camera tremor:
- Practice filming and watch your videos back – take notice of your footage stability
- Consciously be aware of controlling your shake while filming
- Keep your elbows close to your body when filming
- Hold the camera firmly with two hands
- Ensure your camera is focused on the required subject
Vlogging gear to eliminate camera shake:
- Use a Gimbal
Best value phone gimbal: Zhiyun Smooth 4
Best GoPro gimbal: GoPro Karma
Best value DSLR gimbal: Zhiyun Crane 2
In my opinion, investing hundreds of dollars into fancy camera accessories is unnecessary. Unless you are a professional, you should instead invest the money into a good quality camera. Bringing me to my next point.
11. Use a Good Quality Camera
Good quality footage is what makes a vlog exceptional. With phone developers continuously working to improve phone camera quality, an all in one phone suffices as a reasonably qualified vlog camera. However, a good digital camera still remains unmatched when it comes to quality. It is definitely recommended to use an actual camera for vlogging instead of a phone.
Best Vlogging Camera: Canon Powershot G7X Mark II
Though this camera is not the cheapest camera on the market, it is the best camera for vlogging out there. Save up your coins and invest in a good and reliable camera instead of settling for a cheaper version only to end up having to buy another camera a few months in.
Can a GoPro be Used for Vlogging?
Yes! A GoPro is great for vlogging. But it should not be used for filming everyday life. The GoPro’s wide angle lens and camera sensitivity has been known to cause vertigo for viewers. A GoPro should only be used to film action shots and not as your primary vlogging camera.
12. Use Social media to Promote your Vlog
Lastly, use social media to notify your followers of new vlog content. At the same time, use your vlogs to promote your social media page. Take time everyday to write back to your followers and reply to comments.
Social Media Tips:
- The best time to post on social media is between 2-3pm
- Use a contrasting color for your call to action – “Swipe Up!” or “Link in Bio”
- Include Emojis
- Add many #Hashtags
- Show short previews of your vlog
Best Vlogging Camera: Canon Powershot G7X Mark II