10 Online Video Content Marketing Trends
Guest Post by Uscreen
Should we even bother with video content creation? Well, you should.
People are choosing online videos over television – A study by Nielson shows that Youtube reaches more 18- to 49-year-olds in an average week than all cable TV networks combined. This phenomenon isn’t limited to your favourite binge-series or the latest YouTube Original.
Businesses are starting to jump on the bandwagon of video production. According to animated explainer video company Wyzowl, they found that 81% of companies had begun using video at the beginning of 2018, an 18% increase from early 2017. This number is set to grow beyond 87% by the end of 2019.
Start capitalizing on the power of video with baby steps. Dollar Shave Club is a great example. Take a look at their budget viral video:
Following up on the success of his video, listen to Michael Dubin, Co-founder and CEO of Dollar Shave Club and more about his company and marketing strategy.
Things can get a little confusing with the variety of choices in media. There are live videos, the advent OTT services, augmented reality, 360 videos and more. It is hard to nail what truly captivates your audience.
Seek clarity from our research on this topic on video content trends that are surfacing online to help you make your decision. Taken together, these 10 online video content marketing trends paint a picture of online video consumption. By observing these trends, you’ll be able to develop the type of competitive edge that your business requires.